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Wednesday, October 10, 2018

Smartglasses Assist With LIVE Theater Performances

Augmented reality or AR proved its value last week when the National Theater in London introduced smartglasses that provide real-time subtitles for hearing
impaired audience members.

Epson's  'smart caption glasses'
The 'smart-caption glasses' show the dialogue as the on-stage actors say it, allowing the users to keep their eyes on the stage. The glasses are produced by
Epson and were over two years in development to get things right. Originally, the captions were to be displayed on the audience members' phones but that became too distracting for the other audience members.

The software developed is able to follow along with the speech live and sends the words to the glasses via WiFi. The software also recognizes lighting changes and will alter the placement of captions for optimal viewing.

The glasses retail for $1,050 per pair. Which is not out of reasons given the cost of the normal movie theater hearing impaired products' costs.

So, once again AR is applied to a real world situation and proved to be very valuable. Future uses of this technology will include real-time language translation.

By: Jim Lavorato
Cinema Much Gusto

Best Multiplex of the Year Award: Mayajaal 16plex.

Monday, October 01, 2018

Weinstein Team Goes On The Defense

The defense for both the civil and criminal allegations against Harvey Weinstein is going to take a four-tiered approach, all of which will be held in various courts in NYC.

Here's how the defense is taking shape:

#1 - The Grand Jury Was Not Given Proper Evidence.  Principally emails between Weinstein and a woman accusing him of rape in 2013.  The emails, allegedly suggest the relationship was consensual and continued after the incident in question.

#2 - Relationships Were Consensual.  To discredit his accusers Weinstein has released photographs and letters showing that the women maintained contact with him after the alleged assaults.

#3 - Company Didn't Hide Anything. Weinstein's defense team is trying to get a lawsuit filed by six women seeking a class-action suit (which if cleared would allow over 80 women to be part of the legal proceedings).  In court, the plaintiffs' lawyers were told they must prove that "an enterprise engaged in a pattern of racketeering activity over an extended period of time."

Additionally, defense attorneys argued that the women have failed to back allegations of a conspiracy and sex trafficking as nothing was offered in exchange for sex.

#4 - Events Happened Too Long Ago. Defense attorneys have argued that the allegations for criminal charges are too old and lack any forensic evidence, ie. DNA.

So, there you have it. Weinstein won't be going down without a fight and some of his defenses have merit.  The saga continues.

Stay in touch,
Jim Lavorato
Cinema Mucho Gusto

Saturday, September 29, 2018

'A' Listers and Voice-overs

All have multiple voice-over credits
Why do 'A' Listers rent out their iconic voices to be in the world of animation?  From Eddie Murphy (Mulan, Shrek) to Brad Pitt (Sinbad, Megamind, Happy Feet), Emily Blunt (Gnomeo and Juliet, My Little Pony). The majority of the time these big-screen stars do multiple voice-overs.

Jackie Chan, who has appeared in over 150 films has lent his voice to Kung Fu Panda, Nut Job, and the Lego Ninjago films.  Johnny Depp lent his voice to Corpse Brides and Gnomeo and Juliet.  Hugh Jackman, who broke into the industry with his casting as Wolverine in X-Men, but despite his action hero roles he has found time to voice-over in films such as Happy Feet and Rise of the Guardians.
The Donkey in Shrek is Iconic

Why do these stars do voice-overs? Because they are fun! You get to be in the best animated films portraying over-the-top, funny characters, most of which aren't human. The scripts are normally very funny and there is no worry about make-up, wardrobe, stunts, sets. Most of the films are family-friendly and you can 'play' anything: from alien, to fish, to donkey and humanize the role.

The late Robin Williams did many voice-overs. Aladdin,, FernGully, Last Rain Forest, Robots, and Happy Feet to name several.

It's all great fun and each character takes on a life of its own with an iconic voice of a noted actor.

Jim Lavorato
Cinema  Mucho Gusto

Thursday, September 13, 2018

Street Gangs & H'wood: Working Together

It's no secret that H'wood uses street gangs when shooting movies in inter-city locations. Tech production advisers work with gangs to smooth out the 'rough issues' (which can get very dicey).

It's very careful work in dealing with gang leaders in using their turf and fellow gang members as movie extras. The production advisers negotiate the where film crews will be and when the film shooting with take place. But even then, movie cars disappear, props are stolen, and money is paid out for safety. The film crews must be seen as guests and not neighborhood occupiers, and the gang members must be empowered in the process. For the most part, if treated correctly, street gangs will cooperate and lend real cred to the movie.

Normally, a community leader is hired as neighborhood liaison. That person will help ease the path and aid in selecting the people who will, in turn, be hired as background cast and perhaps even a small part in the film.

So, when viewing your next film where street gangs are involved remember - 'Real life is just on the edges and it's not all that good'. 

Jim Lavorato
Entertainment Equipment Corp.

'No New Oscars' Says Academy

Well, it didn't take long, as the staid and geezer-ish Academy of Motion Picture Arts and Sciences put the kibosh on its August 8th announcement that a new Oscar award for 'Achievement in Popular Film' was to be awarded.  You know, the Oscar for the movie that had the biggest gross for the year.

It seems there was a lot of backlash to the proposal from the Acad rank and file - as they want to keep the artistic theme (as if it ever existed) of the Oscars to remain undisturbed. Dawn Hudson, the Acad's CEO stated "the leadership of the Academy is still committed to the new prize in principal."

My take is that even if adding or changing several of the prize categories, the disinterest of the public and the sagging ratings of the Acad show is due to any number of reasons. Certainly the changing viewing habits of consumers and Tinseltown's over-the-top political biases are but two. The Oscars show is too long and too boring which begs the question that has been raised (and which I totally agree with) - the sale of the Oscars show by the Academy to a net-streamer, ie Netflix. 

This would eliminate the broadcast rating issue completely, make for a better show, give it the funding needed to make it a shorter but more entertaining event, and take the politics out of the whole process. If not, then the Oscars will continue to lose viewership and become more irrelevant than they already are.

Just saying,

Jim Lavorato
Entertainment Equipment Corp.

Thursday, September 06, 2018

Summer Hits Keep On Coming

Jim Lavorato  Sept. 6, 2018

Abnormal, as it may be, big grossing films continue to be released throughout September - with 10 major opening over the next several weeks.

1. 'Nun' - a sequel to 'The Conjuring' film franchise, is going to provide horror fans a new favorite and possibly iconic movie. Opens 9/7

2. 'Peppermint' - Jennifer Garner in fast-paced, high-action revenge films, ala 'Taken'. Should be a box office favorite. Opens 9/7

3. 'The Predator' - another addition to the Predator/Alien saga. This flick has been touted as a super thriller/action film and a moviegoer fav. Will not disappoint Predator fans. Opens 9/14

4. 'A Simple Favor' - a noir-thriller about a girl whose best friend mysteriously disappears - the truth will win out eventually. Opens 9/14

5. 'White Boy Rick' - a true bio about the youngest informant/drug dealer in FBI history. Set in
1980s Detroit it is thought to be an Oscar nominee. Opens 9/14

6. 'The House With A Clock In Its Wall' - Long title for a pre-Holloween family-friendly film with a great cast and storyline. All around good entertainment. Opens 9/14

7. 'Life Itself' - A love story that has repercussions across many family members. A tear-jerker that will require lots of Kleenex. Opens 9/21

8. 'Assassination Nation' - this Oscar favorite explores several themes, such as the highschool experience and the force of the internet on young adults.  What brings on the mayhem and chaos in our schools. Opens 9/21

9. 'Night School' - Comedy about a couple joining forces. A student and teacher both return to school where everything goes wrong. Opens 9/28

10. 'Smallfoot' - A Warners animated film with a star-studded cast of voice-over givers. Great for kids and adults alike. Opens 9/28

So, take a trip to the movies this September, the summer just keeps on giving at your cinema.

Jim Lavorato
Entertainment Equipment Corp.

Saturday, September 01, 2018

Weinstein Saga Gets 'Legal Crazy'

Harvey: in a world of hurt
It's not every day that a company files for bankruptcy because its founder is accused, by dozens of people, of sexual misconduct. It's rarer still when the alleged victims convince the case Judge to lift a stay on their class action lawsuit which are normally suspended in bankruptcy proceedings - but that's what happened last week!

The filing group, called the Official Committee of Unsecured Creditors, filed and won a lifting of the stay against their lawsuit, and they weren't the only ones. Alexandra Camosa, an alleged Weinstein victim, was an associate producer on the Netflix show 'Marco Polo'. She is not only suing the Weinstein Company but also individual members of the Board of Directors in a $10 million complaint for associated sexual harassment charges.

The problem is that, the Lantern Company, which purchased the Weinstein Company assets for $289 million will have to pay up if Weinstein loses the suits and it appears that the $289m won't be enough to cover the settlements - which include claims by the Directors Guild of America, the Screen Actors Guild, and the Writers Guild of America.

To make matters worse (and even more nuts) another motion has been filed with the bankruptcy court by Endemol Shine, which has initiated a lawsuit in England against Lantern over whether the Weinstein Company contracted rights on the 'Peaky Blinders' show terminated due to Harvey's alleged sexual dalliances.

The next hearing in the Weinstien saga will take place on Sept. 5th in Delaware.

What's Harvey Up To?

For his part, Harvey has denied perpetuating any unconsenual sex acts. At worst, he says he used his position of power to "score sexual favors".  According to Ben Brafman, Harvey's attorney, "Mr Weinstein did not invent the casting couch in Hollywood".  

Harvey is also facing sex trafficking charges, and he has asked the Court for an official definition of "a commercial sex act".  Which begs the question: Does the possibility exist that a film role represents value? If so, then Harvey's actions would be classified as a 'quid pro quo', ie. an acting role in fact have value. However, up to now, the Judge in Harvey's criminal case has ruled that "the expectation of a film role, a modeling meeting, or other such promises have no real value.

And so it goes!

Jim Lavorato

Friday, August 24, 2018

Film: Not Dead Yet

Until very recently it was possible to purchase a camera that was film based: the Canon DSLR - EOS Iv. The company ceased production of the EOS-Iv in 2010 but has been slowly selling of its stock with the last one being sold a few weeks ago.

However, photography printing is still very much alive. At the time it was killing off film cameras, Canon announced its new IVY Mini Photo Printer.  The IVY is targeted to a young audience.  Today, 85% of all photos are taken with smartphones, and IVY is a clear play to put Canon products in the hands of mobile consumers.

The smartphone accessory that lets Instagrammers print photos for lasting memories is poised to be a winner. Gifting a printed photo has a lot more meaning than a Facebook posting. What makes these printers acceptable are their size - they are small and that's all due to a technology called ZINK.

Zink is a 'zero ink' printing technology, originally developed by Polaroid and spun-off as a separate company in 2005.  Like Polaroid photos everything needed to produce a great image is embedded on the ZINK paper itself.  The devices that use ZINK don't require ink which allows the devices to maintain their compactness, and photos don't need to dry before handling.

With an initial retail of 50 cents per print regardless of quantity the attraction of affordable instant printing is huge.

Canon isn't the only company pushing the ZINK technology, Polaroid, Kodak, HP, and LG are among the global manufactures that also have an array of ZINK powered instant cameras and mobile printers.

In addition to consumers there is great potential for corporate use. The primary business printer market is dying as tablets take over. But, screens can't always replace all images and ones that produce hard-copies instantaneously.

ZINK is going to be big and its use has only, thus far, been confined to consumer selfies - there is much more it can, and will, do.

Jim Lavorato


Saturday, August 18, 2018

Oscar, You Need A Face-lift

Last week, the Oscars announced that there were going to be changes to the awards show.  While many, including yours truly, applaud the long-awaited changes - such as shorting the length of the show - it still remains a staid and boring annual tribute to the greatest entertainment on earth.

The changes being contemplated by the Academy, include:

- New award for: 'Outstanding Achievement in a Popular Film'. Translation: What Film Had The Biggest Gross'.
- A bunch of what are termed "behind the scenes" awards will not be broadcasted  but will be given
out during the commercial breaks.
- The whole show will be limited to three hours of run-time.

Note: the same film could win both Best Picture and Most Popular.                                                                               
Well, we've all known for a long time that the Show needed changing. But are these changes enough? The Oscars need to be movie-fan-centric NOT Hollywood-centric. I have always believed that the Awards should be given based on box-office and fan-based criteria and not on 'so called' film as art.

Which Awards will be 'cut' is still an open question and a very bitter battle is expected within the
Academy ranks. Technical awards were never popular with the public, so I say cut them all  OUT. Who cares about Sound Editing or Original Script? In there place lets have some REAL Awards: Best Sequel, Best Film Without A Storyline, Best Reboot now we're talking. Lets make the Oscars a real show, a fan-centric show. We need to reduce Oscar fatigue and bring in showmanship.

And as you know, as the Oscars go so do all of the other Award-fests. SAG, Golden Globes, etc.,etc.,etc. - but it's all the same stuff with all the same people over and over.

Oscar needs a face-lift, NO a total re-construct.

Just saying,
Jim Lavorato

Friday, August 03, 2018

Selling The Cinema: What Motivates Moviegoers

Stressed: Visit Your Cinema
Yesterday I went to my local cinema (Harkins Shea 14 in Scottsdale, AZ) to see 'Mission Impossible: Fallout".  The film was excellent and not only satisfied my entertainment requirements as a high-impact, action movie but, even more, gave me something else - RELIEF. 

That's right, as I was watching the trailers of upcoming films, it occurred to me that I was sitting in this cinema and I was relaxed. No distractions, no calls, no emails, no texts. I was into the experience and I was relaxed, relieved and I have to admit -  a bit excited.

This, elated feeling, I can never get at home. If I'm viewing a movie or streaming a video at home, I'm still tethered to the damn phone, I'm still a slave to the PC or iPad, I'm not in my full comfort-zone. At the cinema, it's all about ME not Them. And that, my friends, is Marketable.

I believe, that more and more, what motivates folks to visit the cinema is relief. The moviegoing experience has become a 'stress-depressor'. A way to de-compress for a few hours and leave the outside world (and all if its pressures) at the cinema doorway - and the cinema industry should be marketing this! Because it's a Good Thing and it is a Reality.

Think about the last time you visited a cinema. How did you feel? Note: if you don't frequent the cinema than you shouldn't be reading this blog. What were your feelings as you sat down, with your corn and soda, in anticipation of experiencing a film you selected from a marquee full of choices?

What you FELT was RELIEF and it's all good!

Jim Lavorato

Wednesday, August 01, 2018

MoviePass Near-Death

From the get/go CMG made it perfectly clear that MoviePass was a fractured concept. Having moviegoers pay $10 per month for the privilege of going to a cinema as many times as they desired during that month was a non-starter from a monetary sense - although, I must say, MoviePass (which claims to have 3m members) lasted longer than I thought.

Problem was that MoviePass execs had convinced themselves that exhibitors would eventually come around as MoviePass subscribers increased and that all would share as the admission and concession pie grew. Wow, the more you think about it the worse it is. Needless to say, charging $10 per month and than having to pay full admission for the tickets the subscribers required made no sense. MoviePass tried various pricing structures during it tenure but the concept, as we stated, is flawed.

Now, AtomTickets (a ticketing service whose main competition is Fandango) is smelling blood and last week launched a contest encouraging customers of the flailing MoviePass to cancel their memberships for a chance to win one year of free tickets.

Calling it "Break UP Sweepstakes" the winner will receive a free daily movie ticket for 365 days (valued at $4,380). To enter, MoviePass customers must tweet a picture of their cut-up MoviePass member card to AtomTickets.

The straw that broke MoviePass's back occurred on Monday when their system crashed and their parent company was forced to borrow $5 million to resolve the issue, and then warned subscribers that "certain movies may not always be available in every theater on our platform".

AtomTickets is owned by Lionsgate, Disney, Fox, and Fidelity. Its board includes: Spielberg, JJ Abrams, Tyler Perry, Dwayne Johnson, and Dany Garcia (Johnson and Garcia are also investors).

CMG also predicted that Fandango would fall on rocky times and with AtomTickets as a competitor that's not good news for Fandango (owned by NBC/Universal).

Stay in touch,
Jim Lavorato

Tuesday, July 31, 2018

It's Here, Finally: Day-and-Date With Streamers

We have been predicting the exhibition of films at movie theaters and by on-line streamers day-and-date, in the pages of ScreenTrade Magazine and in this blog for years. It is now reality.

At this year's Venice film festival, several films produced by Netflix will be released at cinemas and on Netflix simultaneously following the festival. After the Cannes Festival demanded that all films needed a local theatrical release to compete at this year's festival, Netflix pulled all films from the festival, and the big winner of this was - the Venice Film Festival.

Six Netflix films will debut at the Venice Fest with festival chief, Alberto Barbera saying, "My job is that of a programmer, not a distributor. I see no reason to exclude from the competition of the festival a film because it was produced by Netflix.  In France, the law is different as regards to the windows, but fortunately here we do not have these problems."  And he is right! As I said in a prior post regarding the Cannes decision to ban Netflix films - it was stupid and out-of-touch with what is transpiring in the film industry and that Cannes would be the loser - it already has. 

As you would think, some of Italy's cinema exhibs are against the decision by the Venice Festival. Reasoning that the decision hurts them however they are not looking at the bigger picture. Piracy is rampant in Italy so running day-and-date completely destroys the piracy play. Also, the running of Netflix films allows the exhibs to exhibit excellent product at better terms than available from mainstream studios, and consumers will want to experience the films on large format screens with major sound. All of this favors the local cinema operator and they should embrace it.

The Venice Film Festival begins on Wednesday, August 29th, and end on Saturday, September 8th. Wish I could attend this year's fest as it will be historic for movie exhibition.

Just saying,
Jim Lavorato

Sunday, July 15, 2018

U.S./China Trade Issues May Impact H'wood

Beijing and Washington trade talks may scuttle the booming China box office and delay film-quota negotiations. Protracted trade tit-for-tats between the U.S. and China may soon draw Hollywood into the fray.

President Trump could have last laugh on Hollywood
The U.S. film studios are exposed and vulnerable regarding U.S. and China relations. Hollywood tentpoles currently make a significant amount of gross profits in China. For example, Universal's Jurassic World:Fallen Kingdon earned over 25% of its $1.1b in global ticket sales in China. This year China's box office is up 16% over last year and is anticipated to surpass N. America as the world's biggest theatrical movie market within two years.

Thus far, the trans-Pacific trade spats have had no impact on films as Beijing has been very specific with its retaliatory tariffs and if you want to hurt Trump you don't go after Hollywood (where anti-Trump sentiment is high from left-leaning Tinseltown glitterati).

Another issue is that the big Hollywood blockbusters keep seats full in Chinese cinemas, which if cancelled would probably push the Chinese box office into the red. But that equation could change if the trade spat escalates into a war.  The Chinese have already threatened to hold up licenses for U.S. companies, delaying merger approvals, and increasing border inspections of U.S. goods.

The highest grossing Chinese film released in the U.S. last year was Wolf Warrior 2 with a $2.7m take. The highest grossing U.S. film released in China was Fate of the Furious with a $393m gross.

The biggest issue for studios is the on-going, and now stalled, negotiation on China's U.S. film quota. Under the current deal, which expired in 2017, the number of films accepted for release was controlled but also the when and how titles could be released and how much revenue foreign studios could take home (the studios currently take just 25% of admissions).  The push by the studios to renegotiate had made little head-way before the trade spat, now it is essentially dead.

Like most companies doing business with China the idea of selling to the world largest middle class prompted Hollywood to take aim at the (soon to be) world's biggest movie market - but like most companies in any industry that idea is a dream - and don't expect China to change, with or without a new trade regime.

Just saying,
Jim Lavorato

Friday, July 13, 2018

Summer B.O. Big But Skewed

This summer's box office is going great-guns but its only Disney and Universal that are making it big. Missing-in-action are Warners, Sony, and Paramount. This makes one wonder if this is a shift in release strategy or just plain bad product, or a combination of both.

It's not that moviegoers aren't visiting their local cinema - as the B.O. tallied over $2.6b from May 4th - July 8th - a 14% increase over last year's figure.  Disney along is responsible for a whopping 44% of the total, while Universal accounted for 17%. Fox, Warners, Paramount, Lionsgate, and Sony shared the rest. Globally, the story is the same, as the box office is 10% above last year.

Some in the industry believe that placing films throughout the year is a better strategy than loading up in the summer, for example, Warners is releasing 'Aquaman' (its 2018 tentpole) is being released in December.

To be fair, this summer isn't over yet and things may change but the numbers are just too big for Sony or Warners to overcome.

Jim Lavorato

Saturday, July 07, 2018

Sicario: Franchise In The Making

Last week, the second film in the 'Sicario' series opened - 'Sicario: Day of the Soldado'. I say series because, I think, 'Sicario' is a film franchise in the making.

The 'Sicario' franchise, unlike others, is planned to have stand-alone episodes vs. follow-on story lines. Four of the original characters and cast members returned in 'Soldado' but in a new, and unique follow-on film which is not a direct sequel. Emily Blount, who played Kate Mercer, in the first film is not in 'Soldado' but is scheduled to return in the third film in the series.

'Sicario' (which stars Benicio Del Toro) is a crime drama not an action drama, and it is important to note that Taylor Sheridan the mastermind behind 'Sicario' had always envisioned a film trilogy but, I think, there will be more than three.

Like 'John Wick' (Keanu Reeves) and 'The Equalizer' (Denzel Washington) a new genre in Hollywood is the single hero crime drama that, unlike, the superhero films are centered around real-life, believable stories. Yes, they are high-impact films with known A and A- list actors in roles that are not stereotyped from their prior roles which makes these films refreshing and real-lifeish.

'Soldado' cost $35m to make and grossed over $36m in its first four days of release - not bad as the global take in the end will be well over $100m.

Jim Lavorato 

Saturday, June 23, 2018


Galaxy X
Samsung will be unveiling the first 'foldable' smart phone this February (maybe sooner). The Galaxy X, the tenth phone in the Galaxy series, will also feature a fingerprint and  facial scanner.

An answer to Apple's latest, the X will boast a 3.5" OLED that will fold out to a huge 7 inch tablet-sized phone. The phone may fold out like a book and may likely be comprised of three screens (or OLED panels) giving the appearance of a phone/tablet on one side and just a regular phone on the other side.

Global sales of consumer electronics will total more than $1.014 trillion this year. That growth driven by continued demand for three major categories of product: smartphones, smart speakers, and TVs. Innovation across the consumer electronics industry is pushing adoption of new technologies like voice control and artificial intelligence.

The current mantra in innovation is "How do we simplify technology?"

Entering store and being scanned
Suning Commerce Group, the Chinese retail store company, announced plans to open four unmanned automated stores. The cashier-less stores are aimed at offering today's tech-savvy consumers a very new and convenient shopping experience.

Powered by facial recognition technology, Radio Frequency Identification, big data analysis, and its own online financial services the Suning unmanned stores offer a friction-less shopping and paying experience.

Exiting store through pathway
After entering the store the customer simply lets a camera scan their face which is linked automatically to prearranged bank card. To check out, shoppers only need to carry their goods along the payment pathway which will recognize the shoppers and their items - making the entire check-out process less than 15 seconds.

This is surely the store of the future and you'll be seeing more and more of them as the consumer experience is paramount and the ease and convenience of the cashier-less store is what every shopper wants. Sales staff will still be on-hand to assist with product information and sales assistance.

Big Tech Sits Out On Big Media Buyouts

FAANG sees no value in buying big media
FAANG (Facebook, Apple, Amazon, Netflix, and Google) aren't too keen about getting involved in the recent M&A of big media and communication companies. AT&T's buy of Time-Warner, Disney's bid for Fox and Comcast's upping the Fox ante with an all cash $65 billion offer than Disney countering the Comcast, offer.

All of these recent deals have left FAANG noticeably out of the mix. While there has been speculation for years about when big tech would make substantial plays for traditional media targets, its become clear they might not need to make any big acquisition to achieve their goals.

Take Netflix. N has built its current empire largely from scratch, buying rights deals for cable shows and, more recently, leading the industry in originally produced content.  Amazon, on the other hand, has re-upped it NFL streaming rights along with that of English soccer. It has also increased its original scripted series and movies, and streaming the back catalogs of other networks. Although lagging Netflix, which is said to be spending over $12.6 billion on non-sports content this year - it plans to end the year with 1,000 original movies and series including 470 that will debut in the second half of the year.

Also, in thinking about the situation, there isn't much left to buy. The old way of doing business - studios produce content and try to sell it to networks, which in turn monetize them in as many ways, on as many outlets as possible - is fading away faster then most expected.  Amazon and Netflix don't sell content to networks, they use it on their direct-to-consumer services.

AD: Fund-House Ventures - www.FundHouse.us

The media industry is very consolidated and the tech giants don't have much interest in buying legacy media companies - they would rather invest and build-out content and programming.  If otherwise, the deals would have already been made.

So, I believe FAANG will go on its merry way and leave the fighting to the big media and communications companies which will have problems integrating and monetizing themselves.

Just Saying,

Jim Lavorato

Thursday, June 14, 2018

Are Superheroes In Need Of Super Interventions?

What do Superheroes stand for? In today's world, can movie superheroes justify the violence inherent in their movies and its impact on society at large?
Coping With Their Angst

Tom King, publisher and comic writer at DC Comics, thinks so and announced that his next project will be a seven issue comic series entitled, 'Heroes In Crisis'.

The 'Heroes In Crisis' series is going to center around a place called 'The Sanctuary' - a trauma center for superheroes founded by Superman, Batman, and Wonder Woman.  The premise of King's series will trace what happens when the 'Sanctuary' fails to deliver for its patients and what happens afterwards.

"I feel I'm part of a generation of people who spent their twenties fighting terrorism. I think that sort of experience of violence is shaping who we are as a culture and as a country."  I believe King is right. I do think that the level of violence in films, video games, TV shows, and the rest does impact society - and not in a good way.

King went on, "And I want to discuss that. To talk about the impact of violence we experience in movies, particularly superhero comics and films, and what that can do to a person, community, nation, world. I feel a duty to talk about what violence does to a society through the comics I'm creating."

So superheroes, like all of us, have angst, internal conflict, coping issues. How they address their issues may be a lesson for all of us. Perhaps the violence can be dialed-down but the question remains is the violence of the content impacting the viewer or is the content mirroring what exists in society?
What do you think?

Just saying,
Jim Lavorato

Monday, June 04, 2018

What Makes A Franchise: Story or Actors?

Franchise films: Stars or Character Driver
Some of the very best, most popular, not to mention profitable, movie franchises are studded with big named 'A' listers.  For example, 'Avengers: Infinity War' inclued Robert Downey, Scarlett Johansson, Chad Boseman, etc. In fact, most of the Marvel character-based films have loads of 'A' listers.

So the question has become: what is driving the franchise box-office? Is it the stars or is it the Marvel, superhero characters?  Now, take a franchise like the 'Incredibles', being animated it has no human actors, yet it is a box-office smash. In fact, its family-based characters are the films' biggest selling point.

Advertisement: Fund-House Ventures, LLC

Let me put it this way. If a franchise film had no human 'A' listers would you still visit your local cinema and see it? The answer is Yes, pure and simple.

To me, it is quite obvious that franchise films don't need a cadre of big-name actors to carry them to box-office success.  'Solo: A Star Wars Story' is a great example, can you name the actor who plays Han Solo in the film? On the other hand, one of this summer's expected big money makers, 'Skyscraper', would probably not garner a big box-office payday if Dwayne Johnson, was not in the lead role. He's the Rock and he draws in moviegoers like a magnet.
Bond, the ultimate Franchise

Franchise films, like 'Mission Impossible', have latched onto a star, in this case Tom Cruise, and stayed with him, as he bring in the money.  At 55, Cruise has no plans on giving up the phyicaly demanding aspects of the 'Impossible' films - but how long can this last? Like the Bond films, if the "MI" franchise is to continue Cruise will have to be replaced.

Now, a perfect example of star-power in a franchise was the 'Oceans' series. With, Clooney, Pitt, Damon, and Cheadle running complicated capers the three 'Oceans' pics would never have made blockbuster status without these 'A' listers.  Now they are trying to replicate it in 'Oceans 8' with a stellar all female cast: Bullock, Blanchett, Rihanna, Paulson, Kaling, and Awkwafina - it will be interesting to see if the women can keep the franchise 'working'.

To sum up - it seems that in this time of the franchise - stars have to really push or come in bunches to carry the films and avoid extinction. Because in the 'great cinematic universe' stars die out while a franchise, like black space, can live on forever.


Jim Lavorato
by: Cinema Mucho Gusto

A Weinstein Horror Film

De Palma plans Weinstein horror film
Like I said before - you can't make this stuff up.

On Friday (6/1) Brian De Palma, the noted film director - 'Scarface', 'The Untouchables', 'Mission Impossible', 'Carrie', stated that he would be creating and directing a Harvey Weinstein horror film.

Yes, horror is the right genre.
The 77 year-old director, in an interview with French publication Le Parisien, stated that the whole Weinstein saga  of sexual abuse and harassment will be the premise for his next work, and be a film that will be within the horror genre. "I'm writing a film about the whole scandal. My character won't be named Harvey Weinstien, but it will be a horror movie with a sexual predator, and take place in the film industry."  The similarities will be noticeable.

De Palma did not say how soon the script for this new film would be completed.  His latest project, a movie entitled, 'Domino', has just wrapped but no date for its release has been announced.

Just saying,

Jim Lavorato
Cinema Mucho Gusto

Tuesday, May 29, 2018

What's Up With The Weinstein Saga

The Harvey Weinstein story is one of those "you couldn't make this stuff up" sagas.  The latest is that Harvey is now on trail in New York City facing criminal charges - that should be interesting.  But a less intriguing chapter to the story is what has happened with the once fabled Hollywood production/distribution company - The Weinstein Company (TWC).

Well, the company has been sold to Dallas, TX, based Lantern Capital - which specializes in purchasing distressed businesses, re-structuring them, and re-selling them. Lantern's prior purchases have included everything from car dealerships to a zinc recycling company.  Lantern purchased TWC for $310m, a bargain, as the Weinsteins had grown it into an Oscar winning, indie film juggernaut; however, TWC needs rehab and rebranding, big-time.  Don't forget, Harvey was the prime-mover for the #MeToo movement.

Harv, facing the music in NYC court
Harvey, and his brother Bob, had built up Miramax from scratch and started TWC after selling Miramax to Disney. As part of the deal, Lantern will assume more than $100m in debt. In exchange, Lantern will be the owners of TWC's 277 movies and television shows.

Whether or not Lantern can turn TWC around is questionable, as they have no prior experience with dealing in the Hollywood arena. My guess is that Lantern will complete the financing and distribution of the films already in production by TWC and then go from there.

Tuesday, May 15, 2018

The Missing Movie Prop

Iron Man Suit Stolen Last Week
Movie props go missing all the time. Some are valueless while others can fetch lots of cash. For example, last week the Los Angeles Police Department launched an investigation into the disappearance of the $325,000 suit from the 2008 Iron Man movie.

Over the years, thousands of props have gone AWOL, a few of the more interesting ones, include:

- Wizard of Oz - Ruby Slippers. A number of pairs of the famous sparkle red shoes were made for the 1939 classic. One pair was stolen in 2005 from the Judy Garland exhibit that was touring in Minnesota. Currently a $1 million reward is offered for information regarding the whereabouts of the shoes.

- World War Z - Cows.  Yes, believe it or not during the 2013 shooting of the film a pair of fiberglass cows, used in several scenes, were stolen from the set - go figure?

- Goldfinger - Aston Martin DB5. There were four Astons used during the filming of 'Goldfinger' in 1964. One of the original cars was actually a DB4 and was stolen in 1997 from the residence in Florida - it had been insured for $4.5 million and has never been recovered.

Lee as Scaramanga with Golden Gun
- The Goonies - Treasure Map. When filming ended, Sean Astin, who starred in the movie, asked, and was allowed, to take and keep 'One-Eyed Willies' treasure map.  Some years later, Astin related that his mother, the actor Patty Duke, threw the map in the trash, thinking it was just a piece of scrap paper.

- Easy Rider - Choppers. Four motorcycles were used in the filming of the '69 classic starring Fonda, Nicholson, and Hopper. Three of the bikes were stolen before the movie was released! The remaining bike sold at auction for $1.62 million in 2014.

- Man With The Golden Gun - Golden Gun. From the 1975 Bond film, one of the four guns, valued at $136,000, which were used by the film's villain, Scaramanga (portrayed by Christopher Lee) was stolen and has never been recovered.

And so it goes. Many, many props disappear from movie sets and prop rooms. In some cases, the value of the prop can be in the millions depending upon the film, how it was used, and by which person in the movie. From clothes, to guns, to cars, to superhero suits anything is up-for-'grabs'.

Just saying,
Jim Lavorato

Wednesday, May 09, 2018

WHO Are The GIANTS Of Cinema Exhibition

The cinema exhibition business is growing. The growth is global and as it increases there are profound changes taking place which will, in time, change to face of the content being produced.

If you assume that the U.S. is leading the way, think again! Of the top 30 exhibition giants the U.S. has only three, two of which in the bottom five, see the listing below:
China leads the way

Company                                 Global Screens         Country

1. Wanda Film Group                    14,347                       China
2. Cineworld                                    9,538                       U.K.
3. Cinemark                                     5,959                       U.S.
4. Dadi Theater Group                     5,870                       China
5.Cinepolis                                       5,334                       Mexico
6. China Film Digifilm Cinemas     4,952                       China
7. China Film South                         4,366                      China
8. China Film Stellar                        3,606                      China
9. Shanghai United Circuit               3,392                      China
10. CJCGV                                       3,346                      S. Korea
11. Cinemex                                     2,728                       Mexico
12. Beijing Hongliyu Cinemas        2,698                       China
13. Hengdian Cinemas                    2,322                       China
14. Jinyi Cinemas                            2,220                       China
15. Huaxia United Cinemas            2,178                        China

Of the remaining 15 giants, 8 are Chinese, 2 are U.S. and there are 1 each from U.K., Canada, Australia, France, and S. Korea.

If we look at the U.S., where the numbers are surveyed weekly, 57.5% of movie goers are men, 42.5% women. In terms of audience profile by age: 3-10 yrs. - 5.6%, 11-14 yrs. - 4.5%, 15-24 yrs. - 17.6%, 25-34 yrs. - 18.7%, 45 - 49 yrs. - 20.1%, 50-50 yrs. - 10.9%, 60 yrs.+ - 22.7%.

In terms of where moviegoers found their show times: 30% - Theatre websites, 28% - 3rd Party websites, 21.5% - Search engines, 13.7% - At Theatre, 10.2% - Other Digital, 6.3% - Someone Else Chose, 4.3% - Other.  An exhibitor's own website is the top destination for most U.S. moviegoers when it comes to selecting a show time. Which indicates that every cinema, however, small should have a website for their cinema.

Where did moviegoers Buy their tickets? 72% at the Theatre, 24% on-line, 4% other places.

Clearly, the dynamics of where screens are located on a global basis, who is purchasing tickets, and where they are buying tickets are changing, and that change has occurred rapidly. CMG thinks that over time these changes will impact on the kind of movies being produced.

Just saying,
Jim Lavorato

Monday, May 07, 2018

iPIC : Restaurant or Cinema?

iPic Entertainment, headquartered in Boca Raton, Florida, went public earlier this year with a $40m IPO. Currently there are 15 iPic locations across the U.S. with five more under construction and plans to expand both domestically and overseas.
iPic's Pod Seating option

CMG had the opportunity to meet with iPic COO, Sherry Yard, and asked her if she considered iPic - a cinema or a restaurant? The quick response from Yard was, "I'm not in the theater business. I'm in the restaurant business. I'm in the hospitality business." Yard calls what iPic does "eatertainment", meaning the focus is on eating first and then on entertaining, which is very different than say, Alamo Theaters.

In fact, Yard is also the head chef at iPic! She is a three time James Beard Award winner and worked for 19 years with Wolfgang Puck. She said that the food developed for and served at the iPic is not typical movie food, but that it has a chef-driven menu based off the things she and her foody-friends like to eat and cook.

I visited the iPic in Scottsdale, AZ last week and as I entered the 'establishment' I was not in (the expected) cinema lobby but in a restaurant called Tanzy.  Tanzy is an Italian restaurant and bar and serves different food and beverages vs. the cinema. People were dining, drinking, and hanging out. Some going to see a movie, some coming from seeing a movie, and some were not there to see a movie.
Tanzy Restaurant

The restaurant plays a major role in iPic's business plan. Last year, 52% of its revenue came from food and beverage, the remainder from the cinema - box office and concession. Yard said she believes because most of the staff come from the restaurant or hotel industries they are more customer oriented and that makes a big difference in how patrons view their experience at iPic.

Certainly, the restaurant and cinema businesses are separate, each requiring special management skills but iPic seems to be doing both and doing both very well.

Jim Lavorato

Thursday, May 03, 2018

Independents, Finally Getting It Together

After decades of being mistreated by distributors, NATO, and pretty much everyone in the cinema industry, independent exhibitors have finally smart'n-up and join an alliance to voice their concerns and protect their interests. 

Formed earlier this year, the not-for-profit Independent Cinema Alliance (ICA) already has 100 members, representing over 1,000 screens throughout North America.

According to Randy Hester, spokesperson for the Alliance, "Independent cinemas represent over 20% of all screens - equivalent to being the 3rd largest circuit in the U.S. So, speaking with one voice gives this group a lot of clout and brings to the forefront all of their concerns."
Film Availability Biggest Issue for ICA Members

"We aren't part of a big corporation with lots of other sources of revenue. This is it for us.So, jooining together gives us significantly more credibility and power" Hester told CMG. A cinema's tax status is irrelevant to the ICA -  if you're in the cinema business you can join the ICA.

In speaking with members of the ICA, it appears that availability of film on the break is their number one issue. Nothing affects independents more then film availability. According to several members, CMG spoke with, their feeling is that the advent of digital cinema was supposed to make wide distribution on the break easier because they would no longer be told there were no prints available. However, they still have to contend with the availability issue with the studios - and that's where voicing that issue as one, large group is significant.

We wish the ICA all the best and will certainly be an advocate for them. Anything CMG can do to ensure the survival and profitability of independent cinemas is at the top of our priority list.

Keep in touch,
Jim Lavorato

Monday, April 30, 2018

Cannes : Committing Suicide

Cannes: Stuck in the History of Cinema
What are they thinking? Talk about being where the puck is and not where it's going. The honchos of the Cannes Film Festival came out and stated that movie content must have a French theatrical release to be eligible for their awards - and yes, they've  gone mad!

Aimed at eliminating the on-line content streamers from competition is literally shooting yourself in the foot (no head). Netflix is spending over $8b on original content this year. Amazon, Apple, and now, Disney are producing content for on-line consumption.  The key to all of this is that consumers want, and only want, content that engages them - and they don't care where is comes from.

The Cannes Fest, and others like it, must realize that they do not have the clout they once garnered. The once great and influential festivals have become  irrelevant in the greater entertainment industry, except by the people that run them and perhaps those that benefit from them. Getting an endorsement from the Cannes Fest gets a big shrug from movie goers - the same holds-true for Toronto. Tribecca, Sundance, Teluride, etc.

The movie industry is evolving, growing, and the new mantra is providing what the consumer wants and not what the industry decides they need. And, a big part of that want is going to come from the streamers. I've said it before, movie exhibitors must embrace the streamers and look to them as an adjunct source for quality content that consumers want to engage with. Screening day-and-date with a Netflix debut is a good thing for cinemas.

The Cannes folks are wrong and give much too much importance to their impact and relevance within the movie industry.  Their heyday is over. They need to see where the puck is going if they are to have any hope of surviving.

Just saying,

Jim Lavorato

Saturday, April 21, 2018

Saudi Arabia's 35 Yr. Cinema Ban Ends

Saudi's Lift 35 Yr. Ban on Cinemas
'Black Panther' became the first commercial movie to be screened publicly in Saudi Arabia in 35 years.

The movie screened at an AMC theater in the Riyadh's King Abdullah Financial District, is the first cinema to be opened since the 35 year old ban went into affect. All of the cinemas in the Kingdom were closed in the early '80s as men and women sitting together was viewed as taboo. The government as recently relaxed enforcement of laws banning co-mingling between unrelated men and women, although it still remains a grey area.

This marks an important moment in the Kingdom's modern-day history as it is part of the country's development of an entertainment industry and its adoption of a more liberal view-point to shared recreation.

The Riyadh AMC multiplex is the first of up to 100 planned to open in the next several years. The Kingdom's plan is to have about 350 cinemas throughout the country by 2030, which are anticipated to generate over $1b in admissions each year.

Clearly, the Saudi consumer is over-due for the cinema experience and the country's adoption of modern entertainment venues will be a huge success.

Keep in touch,
Jim Lavorato

Thursday, April 19, 2018

Disney Gets Beat-up By Redbox

In a court ruling last week, Disney was found libel for committing copyright misuse. Then, quickly re-grouping, made changes in the way it licenses its content online and re-applied for a new injunction aimed at preventing Redbox from selling movie download codes.  Disney contends that Redbox is violating its copyrights by disassembling "Combo Packs" - a Blu-ray disc, a DVD, and a movie download code which can be redeemed through authorized digital outlets.

Disney lost in its first motion for a preliminary injunction against Redbox. In that case, Judge Dean Pregerson found that there was no dispute Disney couldn't prevent consumers from transferring Blu-ray discs and DVDs contained within Combo Packs. Citing a copyrights first sale doctrine that provides that someone who lawfully acquires a copyrighted work is entitled to sell or dispose of their copy.  The judge found that Disney's restrictive license terms given them "giant power beyond the scope of its copyright to works like Star Wars and Frozen. Combo Pack purchasers can not access digital movie content, for which they have already paid, without exceeding the scope of the license agreement unless they forego that right."

This whole mess puts Disney in a bad position as Redbox readies to sell a Combo Pack for Black Panther and after that all movie content.

Jim Lavorato

Saturday, April 07, 2018

MPAA Pivots - Bending To Reality

Global cinema box-office revenue hit a record $40b last year, yet U.S. admissions hit a 23 year low!

The business of H'wood is changing

Hmmm..... so what does the U.S. based Motion Picture Association of America do?  It pivots and gives a BIG HO-RAH to Netflix and other streaming services, including home entertainment spending in its annual report on the health of the movie business.

There is good reason for the pivot, considering the explosion in digital subscription services vs. the volatile cinema market and the death of DVD sales/rentals (once the major contribution to Hollywood's coffers). In 2017, global spending on cinema and home entertainment totaled $88.4b with home entertainment responsible for $48.4b of which $32.1b was digital content streaming.

The MPAA is comprised of the six major studios: Disney, Fox, Paramount, Sony, Universal, and Warners all of which sell their movies to streaming services; however, they have a conflicted relationship with Netflix, which also produces original content for movies and TV productions - which will exceed $8b this year. Netflix has also irked movie exhibitors by refusing to abide by the theatrical window in trying to screen its original films at theaters - as they do at the iPic Cinemas.

The demographics of films is also changing, making traditional films (particularly non-blockbusters) irrelevant. The 25-39 age group continued to have the most frequent moviegoers followed by the 40-49 age group. Next came the 12-17 group followed by the 18-24 group. The worst stat in these numbers was that the 18-24 group's attendance was down 28% while the 12-17 group was down 22% from 2016 - not a good sign for the future.
Chuck Dodd out Charlie Rivkin in as MPAA hancho

Among ethnic groups, Hispanics were the highest, going to the movies 4.5x on average per year, followed by Asians at 4.3x.  Caucasians purchased 55% of all tickets sold, Hispanics 23%, Blacks 12%, and Asians 7% - these stats pretty much mirror the population figures of these groups.

More than 263 million N. Americans went to the cinema at least once in 2017, with ticket sales essentially split evenly between female and male moviegoers.


- Less people (particularly the younger age groups) are going to the movies.
- Higher ticket pricing is making up for the slide in admissions - (sustainable?).
- Lots more is being spent on streaming content vs. cinema viewing
- The trend in home entertainment is: a lot more quality content will be available.

My take is that cinemas must embrace the Netflix's of the world and began to strike deals with them to screen their content as well as Hollywood's output. The studios are already doing it - why not cinemas?

Stay in touch,

Jim Lavorato

Thursday, April 05, 2018

MoviePass - How LOW Can It Go ?

CMG has been following the MoviePass saga for several years and last week it reached new heights in testing credulity.

MoviePass, the subscription-based service which offers low movie admission pricing, seems hell-bent on trying to confound, not only, the theater chains and  major film studios but anyone who has been following their quest to disrupt the long-standing cinema admission/concession pricing tradition.

The company, last week, pared another dollar off its monthly fee, so now a subscriber is entitled to one movie ticket per day for $6.95 per month!
The only catch being that users must pay for a year upfront and there is a one-time processing fee of $6.55. So, that's $89.95 to join.

It's hard for me to count the number of times MoviePass has changed its pricing scheme. When it launched, 6 years ago, the price was $40 per month. Then it was raised to $50 per month, there were several others price changes, but most significantly, 8 months ago the price was slashed to $9.95. That change had the desired effect of increasing the user rate, which ballooned from 20,000 to 3 million!

MoviePass has many critics, most notably the large cinema chains and studios which believe the service cheapens the moviegoing experience. Additionally, studio executives stress over the fact that the company will not survive (it pays mostly full price for the movie tickets it subscribers use) and believe that its users (left out in the cold) will never want to pay the regular price of admission - now averaging $9.50.

Still, MoviePass presses on, but not without competition. A company called Sinemia, which launched several years ago in Europe, recently entered the U.S. market. Sinemia provides two movie admissions for $9.99 per month and unlike MoviePass, includes IMAX and 3D screening in its offering.  But Sinemia's two tickets per month is a far cry from the 30 admissions per month MoviePass users can obtain.

It remains to be seen if either of these disruptors will turn a profit.  For its part, MoviePass is committed to its quest of eventually striking agreements with  movie exhibitors to share in their admission and concession profits as more and more of its users crowd into cinemas. So far, that hasn't happened.

MoviePass's 'burn-rate' gets higher as they get more subscribers, so they need to make deals and they need to do that quickly. Can it drop its price to $4.95 per month?  Only time will tell.

Stay in touch,
Jim Lavorato

Sunday, March 18, 2018

Sabo Strikes Again and H'wood Changing Production

One of Sabo's works
Sabo, a Hollywood street artist, hijacked three billboards in Tinseltown the day prior to the Oscars and turned them into attack advertisements against the film industry for its abuses and mis-informed protests.

The Sabo inspired billboards boasted the messages:  "And the Oscar for the Biggest Pedophile Goes To" , "We All Knew and Still No Arrests", and "Name Names on Stage or Shut-the-hell-up."

The billboards, prior to Sabo's work, had paid advertisements and measured 48ft. across x 14ft. high. Sabo has attacked H'wood before with billboard take-overs but he considers this latest venture his largest artistic endeavor yet.

Over 100 men in the entertainment industry have now been publicly accused of sexual abuse and misconduct since charges were made against Harvey Weinstein 5 months age.

Sabo says, "my sign art is meant to point the finger at those that enabled sexual harassment with their silence, and to send a message to celebrities to refrain from preaching during their Oscar acceptance speeches."

Hollywood Changing It M.O.

In his new book, 'The Big Picture: The Fight for the Future of Movies' Ben Fritz, describes how Hollywood moved from the rise of the superhero film to the complete disappearance of the mid-budget adult drama.  From the hacking of Sony's corporate records to the development of on-line streaming, Fritz lays out where he believes the boxoffice is headed.

According to Fritz, and I agree, Hollywood is obsessed with funding the next global brand films - but the new franchises are no longer talent-based but concept-based.

It was not too long ago that Sony, Warners, and Universal all kept vacation villas in places like: Acapulco, Aspen, and Tuscany that stars had free access to.  But following numerous star-centric films that have been boxoffice flops over the last 5 years all of the major studios have now moved to the concept franchise over star power.  The current H'wood mantra is 'we can't make money by pushing stars and we need to stop relying on them to carry a film to big-grosses'. What has occurred is that the stars are all trying to abandon the studios (that no longer want or need them) in favor of inking deals with Netflix (which is in the throngs of developing a library of their own productions).

  Stay in touch,


Tuesday, March 06, 2018

Using Fake Holidays To Drum-up Business

If you haven't noticed, there has been a surge in fake holidays. For instance, Jan.31st is National Backwards Day, March 3rd is National Puzzle Day, and today is National Baked Alaska Day.

OK, this is clearly out-of-hand but on second thought it maybe a way for a cinema to leverage these days to your advantage. Be honest, we all contribute to the Cyber Monday and Black Friday spending craze.

The whole national holiday mania started in 1908 with Mother's Day - which went mainstream when in 1914 President Woodrow Wilson signed a proclamation designating the second Sunday in May as the national day to honor mothers.  And that was it, over the next 70+ years we all went holiday berserk.

We now even celebrate sporting events as holidays, ie. Super Bowl Day, for which, before game day A/V equipment sales now rival those of Black  Friday!  From greeting cards to electronics, businesses take advantage of our 'holiday obsession'.

So all of you cinema owners, if you can't find a holiday that helps admissions and/or concessions latch on to one that is meaningful to your local community.  There is a Small Business Saturday, a Record Store Day, and even a National Thank You Note Day. Partner-up and cross-promote the cinema with other local businesses.

Best thing to do is create your own holiday, National Cinema Day for example. Make sure it falls on a Friday, Sat, or Sunday and use it as part of your existing loyalty program (you do have a loyalty program, right).  And who says you just need a day. What about a National Cinema Week, or better still, Month.

It's all about creative brand marketing to enhance your cinema's unique sales proposition. DO IT!

Keep in touch,

Sunday, March 04, 2018

Cinema's Need A Dose of Disruption

Disruption use to be a dirty word. It was bad to be disruptive and unconventional. Now, it's all the rage in corporate suites. The best examples are: Amazon stepping into the food market industry and now moving into the prescription drug business.  Uber being the largest taxi company in the world without owning one cab, Airbnb, now the globe's largest property renter without owning any real estate properties. Cinemas need to take a page out of the disruptor playbook and began to think and act in a manner which provides the next step in their evolution!

The term, Unique Selling Proposition, is used in Branding and Marketing to describe the one thing that sets your service or product apart from your competition and differentiate your business. Cinemas need to find their USP.  We witness this all of the time, and here are two recent examples:

Starbucks keeps evolving, improving, and (most importantly) engaging their customers. The latest USP from the java giant is the Reserve Store. The first Reserve recently opened at Starbuck's headquarters in Seattle - which is the precursor of 1,000 Reserve Stores that are planned throughout the U.S. and other countries.
On premises bakery

Starbucks Reserve Store is massive
The Store (called a store because of It is constructed as a large open market, similar to Eataly in NYC (if  you go to NYC a visit to Eataly is a must). A host of items will be served-up at the Reserve Stores, including: branded coffee, special drinks, on-premises full-blown bakery, all sorts of food items, and alcoholic drinks.

The point of all this is that Starbucks doesn't rest on it past success - in fact, the Reserve Store will be the fifth addition to their evolving customer-centric business model. An addition to its regular cafes, their Reserve Roasteries, Reserve Bars, and Express retail stores - Reserve Stores combine all five concepts into a single location - as all things Starbucks.

Another perfect example of disruption is witness by Ekoplaza, a food-store chain in Amsterdam, which is drastically reducing the use of plastic in food packaging (and starting, what I believe will be a major trend for all food stores in the very near future). Ekoplaza has started a plastic-free section of their stores which includes hundreds of products which are sold in recyclable glass, metal, and cardboard packaging. This will be a big winner for Ekoplaza as this concept is very consumer friendly and meets the wants of many shoppers for a plastic-free environment.

These are two examples of companies that are evolving and pushing the envelope in their respective markets. Cinemas need to do the same and institute a dose of disruption into their operations.

Just saying,

Jim Lavorato