- 3D/Will It Make Another Comeback ?
- Biometrics - A MUST Technology for Cinemas!
- Media Players take Center Stage
|3D is a great format if done right|
Since the modern re-intro of 3D movies - which kicked off in August '03 with the release of Spy Kids 3D:Game Over and up to last week's John Carter - there have been 109 3D releases (see chart).
Some of these films have been huge box office successes, others - real lemons..
- Modern 3D Releases
- 2003 - 1
- 2004 - 0
- 2005 - 0
- 2006 - 3
- 2007 - 3
- 2008 - 6
- 2009 - 14
- 2010 - 28
- 2011 - 47
- 2012 - 34 (7 to date)
Due to declining attendance (lack of demand for the 3D format) many exhibitors have decreased their 3D admission upcharge, while some have eliminated it altogether!
Like all films, good product begets good attendance - 3D or 2D. Hollywood learned that releasing mediocre films in 3D was not going to solicit attendance. In fact, it had the effect of discouraging attendance for well made 3D movies.
It seems Hollywood mavens are often wrong, but never in doubt. I think now even they doubt how 3D was initially handled. Hopefully, in the near future, we'll be viewing some killer 3D flix which will re-spark the format.
Cinema MUST Embrace Biometrics
One of the big issues I always harp on is the use and adoption of technology by cinemas to make them more profitable and efficient. For some reason(s) cinemas, by and large, are not willing or do not see the need for the use of new technology in managing their business.
Walk into most cinema lobbies and you are confronted with a large, brightly lit space, with a uninviting concession stand selling same old, poster cases on walls, perhaps some signage using hanging LCD monitors for food pricing or other (usually unimportant) information, and maybe some non-motivational advertising about joining their "club" or purchasing gift cards.
This is a decades old picture and there is something wrong with it. The IT is the lack of any marketing or showmanship and the total lack of the use of modern technology to foster sales, efficiency, and profitability.
|Reader for Cinemas less than $500|
Biometric Time & Attendance Readers are self-contained, stand-alone devices that use fingerprint and/or security cards to track when an employee clocks in and out. Better still the Readers will generate payroll reports which can be transmitted to PC, Flash drive, or other storage device. The Readers can hold bio-data on up to 3,000 employees and they cost under $500! Are you kidding me. The technology pays for itself in one payroll cycle. And it generates the payroll report for you. No more payroll calculating, no more payroll service fee, and no more time-fudging by employees.
Biometric Readers are the perfect example of a technology that can be used to best advantage by cinemas. If you want more information on Biometric Readers email me. My address is under my mug (great pic, I was happy that day) to the right of this post.
Media Players - Promotion/Sales/Profits
Speaking of technology, the latest digital signage solutions that integrate audio, video, and data for an enhanced customer experience have just hit the market. For a single to hundreds of screens these new systems are low cost and effective with no recurring license fees and lifetime software upgrades.
|Small yet powerful|
|How MPs work|
Best and Happy Movie Going!