|Moore speaking at CinemaCon|
At CinemaCon this week, Julianne Moore, this year's Best Actress Oscar winner for her role in 'Still Alice' had this to say about the cinema. "A movie never looks the same on television. We work very hard as creators in creating a theatrical experience. We're always so disappointed when you hear the words, 'day-and-date'." And she is absolutely right.
Of course, Moore is referring to the practice of studios releasing a film in cinemas, on DVD, and streamed via video-on-demand (VOD) to homes entertainment services - all at the same time. A practice which is becoming more and more prevalent, and one which I have noted in this blog for some time.
Now, there is debate over whether a day-and-date release actually hinders or helps a movie's total box office gross, but irregardless, it doesn't help a cinema's gross from a particular film. However, I believe the trend will continue so cinemas must take this quite seriously and ensure that their movie presentations are spectacular in both image and sound quality, and that their concession is first-rate, and their cinema is clean, tidy, and inviting - a little showmanship goes a long way as well.
Moore further stated, "Hollywood isn't in the business of creating parts for actors. They're in the business of creating product. It's about making a package." Moore acknowledged her need to continue making big studio pictures, as well as, indie films, like 'Still Alice'. "The great parts are not going to come to you on a silver platter. You need a commercial profile so that investors will invest in something smaller. You can't make a living doing just indie films."
And that is why the big, box office bruisers. The high-impact, action and animated films deserve credit for generating the huge box office paydays that support the indie type films. The blockbusters deserve more awards and kudos than they receive. And Julianne is right when she says that movies look much better on the big-screen than at home.