|This is Travis Rice in 'The Fourth Phase'|
Spurred on by the use of GoPro cameras and production companies like, Red Bull Media House, the genre has emerged as a viable audience generator. Fast-paced action content is the norm for video gamers and the millions that frequent social media sites - paving the way for live action sports films to go mainstream.
Savage Cinema, is the prime-mover and distributor of the genre and has released a number of highly acclaimed features. It's films include: 'Surfer's Blood', a documentary which delves into the lives of people with very diverse professions and life styles but share the common bond of a love for surfing.
Other projects include bio-documentaries that are character-driven and lace the action with the lives of extreme sport enthusiasts.
No longer working on shoe-string budgets the new action sport films are full-blown productions with lots of backing from the likes of Red Bull and other companies wanting to latch-on to the increasing popularity of the genre.
Other live action sport films to look for at you local cinema: 'Bunker 77', which chronicles the life of Bunker Spreckles, the ultra-wealthy surfer, who in the 1970s ran the social gamut and died at the age of 27. Ten years in the making by Takuji Masuda, this film has been given high acclaim.
'The Fourth Phase', which follows the adventures of Travis Rice, who is arguably the world's best snowboarder. 'Let's Be Frank', which depicts the life of Frank Solomon, one of the world's top big wave surfers. Only a very small number, four or five, people make a decent living out of big wave surfing, and Solomon is one of them. The photography of this film is absolutely astounding.