The cinema needs a boost (particularly after this summer's dismal box office) so why not bring back the 'scratch n; sniff' cards that accompanied many admissions during films of the '80s.
Let's bring back a real 'sense of community' to the local cinema with scents of realism. Mingled with the aroma of fresh popped corn the smell of a film and the use of scent technology that didn't exist in the '80s would be intoxicating.
Today's cinema audiences would be thrilled and in awe of a non-digital based goodie for 'real' moviegoing. Perhaps a surcharge for the 'scratch n' sniff'. Why not. There are up-charges for 3D, for larger seats, for viewing in bigger auditoriums, why not for smell! Consumers are accustomed to up-charge fees - just look at the airlines and their cadre of 'extra' fees. Hotels too, and let's not forget about your friendly Bank and credit card company.
Then again, hmmmm.... in some cinemas you may be tempted to forego the 'scratch n' sniff' and really get a whiff by rubbing the seats - oh well, I digress. But darn it, cinemas are always searching for the "immerse experience" - better sound, bigger picture, enhanced concession - why not smell - the fourth sense in the cinema experience. Let's go for it. I smell money in 'scratch n' sniff'.
Long Live the Lego
Greatly aided by the huge success of the 'Lego Movie', Danish toy maker Lego has seen it sales and operating profit dramatically increase this year and sees no reason why their good fortune will not continue. Children from all over the world are forcing their parents to run to toy stores to buy up Lego toy kits, particularly those linked to the movie.
The 'Lego Movie', which was released in February, cost about $60 million to produce and has grossed over $470 million globally; additionally, it is anticipated that DVD sales will be killer. Now, it can be argued that the 'Lego Movie' was the greatest use of product placement ever, and targeted at a specific demographic which was likely to go out and purchase the company's products.
Jorgen Vig Knudstorp, Lego's CEO says, "The result of the first half of 2014 is an outcome of our ability to develop, launch and distribute Lego products, which children all over the world put at the top of their wishlists." You're not kidding Jorgen.
Lego, which is headquartered in the small town of Billund, Denmark started producing the small plastic bricks in 1949. By the 1970s , those miniature building blocks had become a staple in millions of toy boxes around the world. Then things collapsed, and by early 2003, Lego was about to go bust. But new management coupled with massive layoffs and a refocused mission got the company back a solid footing. Lego's sales will surpassed Mattel's this year.
'Lego Movie 2' is in the works and Warner Bros. says it will be released in 2017. Children across the world can't wait.
The BIG APPLE Gets Smashed Again - Why Not Oslo?
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| There Goes Lady Liberty |
2014 was a good year for major city destruction at the movies. NYC was devastated in Spiderman, San Fran got clobbered in Godzilla. and Paris got wasted in Edge of Tomorrow.
NYC is the target most often but it's not the whole city, but Manhattan, in particular, as it houses all of the recognizable, iconic structures - Empire State, Grand Central, Central Park etc. Now, the new World Trade Towers and 9/11 Memorial are in the cross-hairs of mega-destruction directors and special effects people. I've seen more NYPD cars demolished than any other vehicle on the big screen - its been going on since movies began, re: King Kong of the '30s.
NYC gets trashed on a consistent basis. You would think that movie producers/directors could change the venue of destruction once in a while. Cities with noted landmarks get attacked over and over again, but NYC wins the top honor. Blow up Cairo, Rio, Moscow, Mexico City - and nothing. Lima, Cape Town, Sydney - no reaction. Cities that have never been leveled by monster, bomb, or asteroid need (no deserve) to be turned to rubble. I vote for Toronto, Shanghai, and Santiago and throw in Singapore - they all deserve some humility and devastation. And what about Rome and Athens?
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| Of Course the Brooklyn Bridge Must Go |
Now, make no mistake, most of these cities would gladly pay a film crew to come in and destroy everything (in make-believe) just to get the monies spent by the film studio while shooting. So, let's throw in Amsterdam and Istanbul, and don't forget Madrid. All of these deserve a good thrashing and leave poor NYC to rebuild. And, so yes Hollywood, just for me - don't forget The Hamptons.
Seymore Flix
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