U.S. Exhibs Look To Europe After Six Month Lockdown

U.S. movie exhibs are set to open and ready to accept moviegoers.  If the fans return, as they have in Europe, the re-openings will prove to be very rewarding.

I believe that once again the anti-cinema pundits got it wrong regarding the demise of the cinema. In Europe, most of the cinemas have reopened. Many took the pandemic and turned it into opportunity to rethink their operations and internals for their patrons' enjoyment. So far this has paid off. European audiences have been under house-lockup were desperate to return to the big-screen having exhausted the streamers roster of content.

In Germany, this pent-up demand has fostered an admissions return of 50% of normal for films that have already been aired on pay-per-view, subscription, and broadcast/cable TV! Where new content has been screened admissions have been running at 80% of normal.

Looking ahead, as U.S. cinemas should have a very good 4th quarter box office. The large number of tentpoles the studios have in the ready-for-release stage and others that were pushed into 2021 makes the outlook very promising.

Covid 19 impacted everyone, but it did not quell the movie fans' desire to enjoy and share great, affordable entertainment at great cinema venues.  The movies live on!

Entertainment Equipment Corp.

Nudity in Films: Art or Exploitation

 'Skin: A History of Nudity in the Movies', a documentary by Danny Wolf, delves into how the cinema has used nudity to admire, exploitate, and compensate itself via the naked body.

'Skin' pits the use of nudity by Hollywood vs. European films. It analyses many films, old and new, and considers how much audiences appreciate or are put-off by viewing the human body. The end result is that we all love to view nudity in all of its different forms.

Nudity in films evokes a combination of curiosity, awe, and voyeurism. 'Skin' presents a historic journey of nudity in movies from 'silents' to modern productions. It also touches upon the politics of nudity in movies with the infamous casting couch up to the #MeToo movement.

In retrospect, the early films of the 1900s up to the 1930s had more nudity. 1934 ushered in the Film Production Code and all movies got 'cleaned up'. It wasn't until 1968 that the Code was revoked, due principally to the cultural revolution of the 1960s. By then the naked genie was out of the bottle and it was off to the races. It should be noted that the ice breaker was a movie called 'Something's Got To Give' starring Marilyn Monroe. Monroe died during the filming of the movie and it was never completed. It was dubbed a "comeback comedy" for Monroe and included a nude scene.

Monroe in nude scene "Something's Got To Give"

Nudity is now commonplace in films for both women and men on both sides of the 'pond'. There are still restrictions in other parts of the world including India and China.

If you get the chance 'Skin' is a must view - it tells us something about ourselves.