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| Inevitable Foundation |
65% of disabled moviegoers said they prefer to watch a movie at a theater vs. at home, but only 4% say that movie theaters meet their accessibility needs.
Inevitable Foundation, a disabled rights group, surveyed handicapped moviegoers' views on everything from seating to closed captioning. They found that 42% of respondents said that when they needed accessible seating it was not available to them, while a full 68% have been to cinemas without accessible restrooms.
As for captioning, the good majority of hearing impaired, at 58%, prefer on-screen subtitling over device provided captioning. It was also found that, in many cases, assisted listening or film narration devices were unavailable or broken when requested.
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| Various accessibility devices for movie theaters |
The survey concluded, "By reimaging accessibility as an investment rather than a cost, theatre owners can foster loyalty, build trust, and capture an underserved market segment that holds $21 billion in discretionary income."
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