On 4/4/25 I wrote, what now appears to be a very apropos topic, lengthening the theatrical release window to a minimum of 60 days - and stated my case as to why this one action would greatly bolster box office attendance.
At last week's CinemaCon (Hollywood's annual trade show), which I normally do but did not attend this year, the topic of the release window was debated. It appears however that the digital streaming platforms, some of which are owned by the film studios, are against increasing the window.
Calls from the exhibition community for a universal 45-day theatrical release window fell on deaf-ears, as the studios do not want to take the risk - well, at least three didn't. As it stands, the window is now 17-36 days for all studios except Disney which waits 60 days.
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Some of the stars that attended the 2025 CinemaCon Show |
Having a short window robs movie theatres of moviegoers. Sony is on board with a 45-day window, however, Universal will be tough to convince, as well as Warner Bros. and Paramount.
Pre-COVID there was a 74-day window to which Michael O'Leary, Head of the exhibition trade group, Cinema United says, "the movie industry cannot afford the loss of a percentage of moviegoers who went to the movies when the window stood at 74-days."
Having, at least, a 45-day window would somewhat ensure that the theatrical system is and remains healthy. Cinemas must have release exclusivity. A short window leaves audiences with the impression that the moviegoing experience is only for big blockbusters.
By: Jim Lavorato