Just The STATS/ Videogaming

The facts on videogaming and the cinema:

• 60% of Americans (over 145 million) play videogames
• Average age of videogamer is: 28
• Over $6.4 billion of computer & videogame software was sold in '05
• Online gaming, the fastest growing segment, is expected to reach $1.7 billion by '07
• Nearly 50% of online gamers are women (attracted by the social nature of the games)
• For '05: there were $3 billion of videogame consoles sold vs. $2 billion of DVD players

GAMING IS HUGE! So much so that we have advised clients on having video gaming tournaments in their cinemas to take advantage of this cultural iconoclast.

For information and advice on how to develop and manage video gaming at your cinema contact us for a VGT Kit.

FYI:Entertainment Software Rating Board (ESRB) Rating Symbols

EC - Early Childhood - Titles rated EC (Early Childhood) have content that may be
suitable for ages 3 and older. Contains no material that parents would find inappropriate.

E - Everyone - Titles rated E (Everyone) have content that may be suitable for ages 6
and older. Titles in this category may contain minimal cartoon, fantasy, or mild violence
and/or infrequent use of mild language.

E10+ - Everyone 10+ - Titles rated E10+ (Everyone 10 and older) have content that may be suitable for ages 10 and older. Titles in this category may contain more
cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.

T - Teen - Titles rated T (Teen) have content that may be suitable for ages 13 and older.
Titles in this category may contain violence, suggestive themes, crude humor, minimal
blood, simulated gambling, and/or infrequent use of strong language.

M - Mature - Titles rated M (Mature) have content that may be suitable for persons ages
17 and older. Titles in this category may contain intense violence, blood and gore, sexual
content and/or strong language.

A - Adults Only - Titles rated AO (Adults Only) have content that should only be played
by persons 18 years and older. Titles in this category may include prolonged scenes of
intense violence and/or graphic sexual content and nudity.

RP - Rating Pending - Titles listed as RP (Rating Pending) have been submitted to the
ESRB and are awaiting final rating. (This symbol appears only in advertising prior to a
game's release.)