In an attempt to get TV sales back on a positive trajectory - now that flat-panels have saturated the marketplace - TV manufacturers are taking a page from Hollywood's playbook in embracing 3-D and are planning on mass marketing 3-D TVs.
You'll need to wear those pesky glasses to view it and although no pricing has been released, it's rumored Panasonic will market (under its Viera brand) a 50 inch plasma 3-D TV for over $2,000 and charge $50/pair for the glasses (you'll also need to obtain a Blu-ray DVD player). Additionally, Sony has announced that it will be introducing 3-D TV technology through its Bravia TV brand, in Vaio notebooks, and in its PlayStation 3 video game console.
3-D TV works by rapidly alternating between left and right frames of the video being played. Viewers wear glasses that sync with the television via an infrared signal. The right frame is seen only with the right eye, the left frame only with the left eye, creating the illusion of depth.
HOLLYWOOD LEADS THE WAY
The movie industry has embraced 3-D and TV manufacturers want to capitalize on this trend. The studios, in turn, are eager to sell 3-D films on Blu-ray DVDs. Additionally, the TV manufacturers hope that promoting 3-D technology with Hollywood will spur TV broadcasters to start offering 3-D programming - however, this would entail major investments in filming and broadcasting in 3-D images. We'll keep you informed.
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