If you think your business is not suitable for "greening" - think again. Even NASCAR - the epitome of fossil fuel excess (where race cars get only 5 mpg) - is going green.
Building solar farms at race tracks and camp grounds, renovating and outfitting race shops to meet sustainability standards, ramping up recycling programs, and marketing hybrids and high-efficiency products through racing are just a few initiatives on NASCAR's green agenda to reduce its carbon footprint.
Fueled by what it sees as its own need to improve the environment and its corporate sponsors' demand to leverage NASCAR's involvement in sustainability, NASCAR views "greening" as a long-term commitment. For example, Coca-Cola collected over 65,000 pounds of recyclable material at NASCAR races last year. While Safety-Kleen recycled 125,000 gallons of oil and 5,000 oil filters. Goodyear recycles all used tires. These sponsors get huge eco-cache from their NASCAR relationship and as a strategic commitment NASCAR sees only upside to turning over a new (green) leaf.
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