IT SEEMS THE 3D CRAZE IS EVERYWHERE - 3D TVs, 3D VIDEO GAMES, 3D DVDs, 3D SMART PHONES, AND OF COURSE, 3D MOVIES - AND THE CRAZE WAS AT FULL THROTTLE AT SHOWEST THIS YEAR.
RUMORS WERE RAMPANT AT THE SHOW. SO, DID I WALK A AWAY WITH ANY SOLID ANSWERS - NO!
AM I THE ONE WHO HAS TO MAKE THE HARD DICISIONS - NO! IT'S THE MOVIE EXHIBITOR THAT HAS TO MAKE THE HARD DECISIONS, AND THIS YEAR SHOWEST WAS ALL ABOUT DECIDING WHAT NOT TO DO, WHAT NOT TO BUY, WHAT NOT TO EMBRACE, WHAT NOT TO INVEST IN. IT WAS ALL ABOUT TRYING TO DECIDE - BY VIRTUR OF ELIMINATION - WHAT THE BEST COURSE OF ACTION REGARDING WHAT ARE LONG-TERM, STRATEGIC DECISIONS IMPACTING THE MOVIE EXHIBITOR'S BUSINESS.
GO WITH DIGITAL CINEMA AND 3D OR GO WITH THE NEW ON-FILM 3D OPTION, OR GO WITH NO 3D AT ALL.
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