It appears, that for the foreseeable future, 3D films will be the U.S. boxoffice drivers. Last year, the year-over-year increase in boxoffice revenue was due entirely to 3D films and their accompanying higher admission prices (up to $15 in some locations).
Therefore, the issue for cinema owners/operators is not "if" but "when" to get on the 3D bandwagon. With the publics' current craze for 3D even the single-screen theatre owner must consider installing either the Technicolor on-film 3D System or a D-Cinema platform w/3D System to compete and draw in moviegoers.
Exhibitors should think hard, and in my opinion, get on the 3D bandwagon as soon as possible. For advice and information regarding any aspect of the current 3D Systems
- their required specifications, equipment, cost and financing - contact us at 800-448-1645.
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