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So, what golden goodies are in this year's bag-of-swag and how decedent is this whole tradition getting - as the gift-getters are the 10%ers the neo-libs are constantly bitching and moaning about.
According to Distinctive Assets, the company that puts together the bags, "Everyone Wins". Well, to me, the only winners are the celebs and to a lesser extent the gift donors - and of course Distinctive Assets. In a statement issued by a Distinctive spokesperson, this year's bag was, "once again a blend of fabulous, fun, and functional items meant to thrill and pamper those who may have everything money can buy but still savor the simple joy of life." Wow! I love this kind of statement - so heart-felt. Yes, these celebs have everything but deserve more. So what will Matt Damon, Jennifer Lawrence, Cate Blanchett, and Sly Stallone do with their goodies? One would hope they give most, if not all, of it away.
Highlighted here are some items in this year's Oscar bag of swag:
-First Class 10 Day Trip to Israel (from the Israeli Government) - $55,000
-Walking 15 Day Tour of Japan (from Japanese Government) - $45,000
-One Year's Worth of Audi Car Rental - $45,000
-Laser Skin-Tightening Procedure - $5,000
-Lifetime Supply of Lizora Skin Creams - $31,000
-Vampire Breast Lift (uses blood-derived growth factors to provided rounder breasts) - $1,900
-Nuelle Fiera Arouser (female sex toy) - $250
-Steamist At Home Spa - $5,060
-Personalized M&Ms - $425
and so on
185 bags, full of life's-essentials, will be given out this year. I can't but wonder if this whole swag thing is getting a bit sleezy. Is it really necessary? The Academy has nothing to do with the gift bag giving, it is purely companies looking for PR and the hype their products will receive by being included in the swag array.
Just saying,
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