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| Baronnet helmed Ubisoft for 5 years |
There have been very mixed results when it comes to turning games into movies, according to Baronnet, "Studios have had difficulty recognizing the need for the stories in video game adaption to have a universality to them. Most of the time they try to copy the video game's story and/or characters, which is exactly what should not be done."
Baronnet contends, one, that a video game, on average, makes more money than a movie, and two, that the superhero based movie era is coming to an end. "People are starting to tire of the comic superhero, but still have a huge appetite for big franchise films", says Baronnet. And that is where the video game characters come to the fore. Having overseen the development of the very popular 'Assassin's Creed' video game franchise, as well as, production of the upcoming movie of the same name, Baronnet knows lots about game and movie production.
Marla will also assist gaming companies in negotiating movie contracts that will provide them strong creative control - which is missing in the current game-to-movie environment - fostering, in Baronnet's view, poor end results. Marla will staff itself with individuals from both the movie and gaming industries but sees its clients as the gaming companies and not the major studio/distributors.
CMG wishes Jean-Julien all the best and believe he is on the right track regarding both the growing moviegoer malaise with superhero films and the need for the gaming companies to have much greater control over the creative process in adapting games-to-movies.
Jim Lavorato
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