Young Hollywood Get Younger

Media company Young Hollywood has announced the launch of a new division, Younger Hollywood. Considering itself a 'millennial' brand, Young Hollywood's new venture will focus on engaging an even younger audience (Generation Z) by creating content designed specifically to what they desire -engagement.

Young Hollywood says it can do this by connecting with younger audiences directly with their favorite stars through social and on-line platforms.  They will be producing movies and TV series for traditional and internet distribution that speak to the highly engaged Gen Z (see listing of Generations below). Their content will feature behind-the-scenes interviews and movie set tours with both traditional and social media stars.

"Young Hollywood prides itself on being connected with our audience and understanding what they're looking for", R J Williams, Founder and CEO of Young Hollywood told CMG. "The brand extension to Younger Hollywood marks our next phase of growth."

Young Hollywood envisions its growth to include overseas expansion as well, and the number don't lie. Young Hollywood currently gets 1.3 million views for a single live on-line broadcast.

CMG thinks Young and Younger Hollywood are onto something and catering to a younger Gen Z audience with enhanced engagement makes a lot of sense. The key to all marketing right now is to get the user/consumer, of any generation, to interact with what you are selling, be it entertainment content or jellybeans.

Generation Listing

GI Generation: 115 - 90 Born 1901-1926
Silent Generation: 89 - 71 Born 1927-1945
Baby Boomers: 70 - 52 Born 1946-1964
Generation X: 51 - 36 Born 1965-1980
Generation Y (Millennials): 35 - 16 Born 1981-2000
Generation Z (Boomlets): 15 - 0 Born 2001-Present

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