I know we are well into 2017 but a quick look-back to last year's box office performance is worth a glance.
The global box office reached $38.6b in 2016, with the U.S. and Canada's share totaling $11.4b. The number of screens rose 8% to 164,000 worldwide - due entirely to growth in Asia.
Admissions were 1.32b in the U.S. and represented 246m people who purchased a movie ticket. Frequent moviegoers (those that visit the cinema one or more times per month) accounted for 48% of ticket sales. This group, coincidental, owns more electronic devices (smartphones, tablets, gaming consoles) than any other group.
The number of films released in the U.S. totalled 718, 579 of which were released by independent filmmakers. 3D films generated $1.6b representing 14% of the total box office. The average ticket price was $8.65 up 22 cents or 3% over 2015. For a family of four the average price of admission was $34.60, which compares very favorably with other forms of group entertainment. For example, admission to a theme park would have averaged $233, a major league baseball game - $124, an NFL game - $372.
Demographically, Hispanics had the highest level of movie attendance as a group, purchasing 21% of all admissions while only 18% of the population. Women attended the movies more than men, with 52% of ticket sales. The 25-39 age group purchased the most tickets with 23% of all admissions.
For 2016, the top grossing 25 films accounted for, a huge, 52% of the total box office - with the top 5 films grossing 18% of the total.
In summary, 2016 was a static year for the U.S. cinema industry. Growth came exclusively from foreign markets, principally the Asia/Pacific region and Hollywood continues to base its survival on but a few blockbuster films. This trend will continue into the future and competition from home theater and mobile devices will intensify.
Data per the Motion Picture Association of America
Sunday, March 26, 2017
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