UltraViolet as launched by a number of media-based companies from equipment manufacturers, to retailers, to all of the major HWD studios with the exception of Disney (which introduced its own service called Disney Movies Anywhere).
UltraViolet never really got much traction from consumers as they embraced streaming services, i.e. Netflix, over media ownership as access vs. possession has become the norm in our lives.
|Several of UV's members|
In hindsight, UltraViolet was doomed from the start. Like many services from Uber to Netflix it is not the possession that counts but the access to the service that matters.
Jim Lavorato, President
Entertainment Equipment Corp.