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Thursday, October 03, 2019

NATO Takes D-Cinema Tech Requirements

It was announced on Tuesday (10/1/19) that NATO (National Association of Theater Owners) was taking the lead in setting requirements for any new digital cinema technology - which is cinema-speak means d-cinema tech is no longer important.

NATO's executive board approved a resolution that details how d-cinema technology will be evaluated going forward. It has always been that the exhibition side of the movie business was the primary consumer of  the technology so going forward exhibition will test and evaluate which, if any, upcoming technologies will work best for cinemas.

Heretofore, the major studios ran technology advances through the Digital Cinema Initiative which set the standard architecture for d-cinema systems across the world. The NATO board stated that it initial findings would be announced at the NATO annual meeting in 2020.

CMG believes that giving NATO this responsibility means that the studios are no longer interested in d-cinema. The status quo will do. Otherwise they would have keep control.  NATO has no power is the cinema industry. Movie exhibitors are reactive to the moves of the studios and now content streamers. NATO is a step-child within the movie industry family.

Jim Lavorato, President
Entertainment Equipment Corp


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