The Hollywood Guilds and Unions just don't get it. You can't stop technology - be it artificial intelligence, autonomous cars, underwater drones, quantum computers, or the crypto-ecosystem.
Last week, the Writers Guild of America (WGA) sent a letter to the heads of the major studios, criticizing them for inaction as AI appears to be taking copywritten scripts and using it to "plagiarize stolen works."
The letters were sent to Amazon MGM, Disney, NBCUniversal, Netflix, Paramount Global, Sony Pictures, and Warner Bros. Discovery.
In a nutshell, the Writers' Guild is complaining that the big tech companies are getting the studios to give them the vast archive of works created by generations of union labor to train their AI systems on how to compose and write scripts.
The WGA goes on to say, "the studios are doing nothing to stop this theft. They have allowed tech companies to plunder entire libraries without permission of compensation. The studios inaction has harmed WGA members, and we demand that the studios take immediate legal action against any company that has used our members' works to train AI systems."
Unfortunately, for the Guild, the WGA contract does not include any protection against AI training and further, in most cases, have no rights regarding the scripts which are owned by the studios.
What the WGA fails to recognize, is that they have no power and further can't stop AI technology and its use by the entertainment industry. AI is going to be used in the production of content across the entertainment spectrum and that's the reality.
By: Jim Lavorato
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