Pic n' Play Promotions - Marketing That Increases Cinema Concession Profits

Pic n' Play is a unique, high impact, Cinema concession marketing program which links concession sales to mass media products, such as music CDs, DVDs, and other consumer friendly entertainment themed products. This marketing strategy, which had a very successful launch in 2005, has proven to increase concession sales while improving patron goodwill.

Pic n' Play combines customer appreciation with a high margin concession revenue generator, by offering a special concession promotion coupled with a free and exciting appreciation "give away" of a well known consumer product. Pic n' Play is Simple, Effective, and Direct. Here's how it works:

Each Cinema Patron is given a coupon by the Boxoffice Attendant upon admission (the coupons are included in the Pic n' Play package).

Next, the Cinema Patron presents the Coupon at the concession stand which entitles the Patron to a FREE gift with the purchase of the Pic n' Play Concession Special (as decided upon by each Cinema). Examples of what Specials could be offered are:

• Combo: Large Popcorn and Two Medium Drinks
• Combo: Large Popcorn, Medium Drink, & Candy Bar
• Value Special: i.e. Spend $10 or more & receive free gift
• High-margin non-sellers: i.e. Free gift with purchase of Large Popcorn or Nachos
• High Volume Generator: Free gift with any Drink or Popcorn purchase

Pic n' Play is self-managing. There is no extra work or effort required on the part of theatre management or staff. Also, Pic n' Play is RISK FREE. Unused gifts are fully refundable and reordering is simple via 800# or e-mail. Additionally, Pic n' Play is designed for automatic expansion and a variety of media promotions, in 2006 music CDs, DVDs, and MP3 (iPOD) accessories will be offered.

Discover Pic n' Play - There is nothing like it in the Cinema Industry!

For full details or to enroll as a participating Pic n' Play Cinema contact: Entertainment Equipment Corp. at 800-448-1656 or entequip@aol.com.