ARBOREEL

BUILDING FOR THE FUTURE

WHAT IS ARBOREEL?

ARBOREEL is an environmental initiative for managing the ongoing operations and maintenance of existing cinemas, industry suppliers and service providers. Arboreel identifies and rewards best practices and provides a plan/template to:

• use less energy and water,
• improve the indoor environment, and
• uncover and correct wasteful operating inefficiencies

Arboreel is about transforming businesses into an invironmentally sustainable building through the implementation of a compliance and certification process.

WHAT ARE THE BENEFITS OF ARBOREEL?

Arboreel helps reduce operating costs, saves on utilities' expense, reduces a business's environmental impact, enhances its marketability, and greatly improves customer goodwill - without the requirement of major infrastructure upgrades. Additionally, attaining industry-recognized Arboreel Certification ensures a business reaches its minimal sustainable potential and energy and environmental efficiency.

HOW IS ARBOREEL DIFFERENT FROM OTHER SUSTAINABILITY PROGRAMS?

Arboreel certifies a business's sustainable operations and creates a plan for ensuring that performance over time. Arboreel evaluates the physical systems but, more importantly, the way it is managed and maintained. A rating and certification system specific to the Cinema industry, Arboreel is based upon and is a path toward attaining the globally-recognized U.S. Green Building Council's LEED (Leadership in Environmental and Energy Design) Certification.

HOW DO I KNOW IF ARBOREEL IS RIGHT FOR MY BUSINESS?

Arboreel is a three level program. The prerequisites for each must be met before moving to the next level. Arboreel is unique in that it is entirely at the client's discretion as to what level of compliance they attain. They can stop or postpone the process at any time if they believe they have attained the level that meets their standard of environmental sustainability. The three levels are: Acorn, Sapling, and Oak. Participating in Arboreel is cost-effective and its implementation guarantees savings and efficiencies over the life-cycle of the building.

HOW WAS THE ARBOREEL PROGRAM DEVELOPED?

Arboreel was conceived and developed through the joint efforts of Screentrade Magazine and Entertainment Equipment Corporation and is based upon the U.S. Green Building Council's LEED Rating System. USGBC is an affiliate of the International Green Building Council - the global authority on construction and operation of environmentally-sustainable commercial and residential buildings.

HOW DO I GET STARTED WITH ARBOREEL?

Register your project and review the start-up procedures with an Arboreel representative and arrange for a site visit to develop an implementation plan. It's that easy!

To register or for more information contact:

• In the U.S.:

Jim Lavorato, President, Entertainment Equipment Corporation - 800-448-1656 - entequip@aol.com

Pam Stanton, North America Editor and Events Manager, Screentrade Magazine - 616-847-0144 - pam@screentrademagazine.com

• In Europe:

Philip Turner, Editor, Screentrade Magazine -

+44 (0) 1689 833117 - philip@screentrademagazine.com

D-CINEMA IS DEAD - LONG LIVE D-CINEMA!

As predicted weeks ago the funding for the much touted Digital-Cinema rollout has evaporated and with it the misplaced hopes of many in our industry. The lethal combination of high investment/no return (in itself a reason to dismiss the concept outright) and the global economic downturn rendered the D-Cinema initiative a non-starter and hopefully puts it to final rest.

Funding reconsideration - if ever - will not occur for 3-5 years, so independent exhibitors can breath a sigh of relief and return to a normal business posture in managing their cinemas. Further, a 3-5 year hiatus will find the technology upon which D-Cinema is based to be completely obsolete. The studios will hopefully and finally dismiss this misconceived method of movie distribution and accept the fact that film - although burdened by huge logistical baggage - is still the best way to combat piracy as the ease and sophistication of digital copying strengthens by the day.

CTC INTROS NEW Eco-nomic TRAINING WORKSHOP

For 2009 CTC will be adding a new training workshop to its curriculum devoted specifically to helping cinemas with their environmental sustainability issues and initiatives.

The workshop can be attended by management and staff (at all levels) within the cinema industry - exhibition, manufacturing, distribution, and film production. Action-oriented with emphasis on immediate on-the-job implementation the training will be beneficial to the business, employees, and customers.

2009 CINEMA TRAINING CENTRAL GUIDEBOOK

The new 2009 CTC Guidebook will be available in mid-January but contact us NOW to reserve a copy. This comprehensive booklet provides all the info. you'll need regarding the world's only training facility devoted exclusively to the cinema exhibition industry.

ARBOREEL - "BUILDING FOR THE FUTURE"

If you are planning to attend ShoWest in Las Vegas this coming April - mark your calendar now to join us for a complimentary breakfast or afternoon refreshments at the Billagio Hotel, Thursday, April 2, 2009 for the introduction of Arboreel.

Arboreel is an environmental initiative developed specifically for the cinema exhibition industry. Its purpose is to implement operating and management practices that enhance the green sustainability of a cinema and certify those initiatives. It is very important that our industry become more environmentally aware and institute day-to-day policies and practices which, at least, reach a minimum level of environmental sustainability and energy efficiency.

In April, get introduced to Arboreel and begin "Building For The Future". Spending just a short time to learn and increase your awareness of Arboreel will be well worth the effort and could change the course of your business for years to come.

Look for more on Arboreel in the coming weeks!

ECO-FACTS

In the United States, commerical builidings account for:

- 65% of electrical consumption
- 36% of energy use
- 30% of green gas emissions
- 29% of raw material use
- 28% of waste output, and
- 12% of potable water consumption

What are your cinema's consumption levels?