Gaming platform Roblox has 151 million active users worldwide. That's more than the number of subscribers to Disney+, HBO Max, and roughly one-quarter of the number of Netflix users combined.
The movie studios are taking note of these high user numbers and are focusing on collaborations with online gaming companies, like Roblox and Fortnite (which has 40 million daily users).
"It's a huge opportunity, says Rahul Gautam, media and entertainment consultant," as Roblox and Epic Games' Fortnite have set a foundation that is eye-opening for intellectual property holders as they see great potential for brand extension and use of previously successful movies or streamed original content."
Creating great content is one thing, but distribution is another, and gaming platforms fill a specific yet huge distribution need. The amount of revenue that gaming platforms generate (Roblox $4.5 billion, and Epic Games $5.7 billion) cannot be ignored, coupled with the young and massive fan base these platforms serve.
Last month, Roblox introduced facial age recognition checks for all users, a move that the major studios insist upon. Roblox has already signed cooperative deals with Lionsgate, Sony, Netflix, and toy-maker Mattel. Fortnite has inked collabs with Lego, Netflix, Warner Bros., and Disney.
By: James Lavorato
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