Arguably, COVID-19 impacted the cinema industry more than any other. From March 2020 to April 2021, virtually all cinemas were shuttered - and it has taken four years to recover. The fact that there were massive Hollywood film strikes, which started in September 2023 with the Writers Guild and ended in July 2025 with a deal inked between the studios and the Screen Actors Guild, exacerbated the situation as content dried up.
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| As cinemas opened after COVID, there were still restrictions |
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| Even after the lockdowns were lifted, many were unwilling to go to the cinema |
Now, finally, it appears that the cinema is coming back. The 2025 U.S. box office is forecast to exceed $9 billion, and it's going out with a bang. Five Nights at Freddy's. Avatar, The Housemaid, Sponge Bob, David, Marty Supreme, Anaconda, and Song, Sung Blue head up a stellar holiday marquee. It will be a December to remember.
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| Now, it's all about content and a steady stream of it |
Is the cinema back? It appears that moviegoers are. Now Hollywood needs to continue to supply a steady stream of entertaining content that is best viewed on the 'big' screen.
By: Jim Lavorato
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