In May, Netflix increased the number of devices a subscriber can use to stream content to 50 from 5 - the latest being Android SmartPhones. Now, I hate to beat a dead horse, but this development is like a shot across the bow for movie streaming. With the addition of Android phones, access points for Netflix now include: all Apple "i" devices, video game consoles, connected Blu-Ray players, tablets, and web-connected HDTVs. This brings to 10 the number of Netflix enabled devices owned by the average U.S. family.
Worse still, connected TVs sold under the Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba brands now incorporate a "red" Netflix button which enable subscribers a direct link to streaming content.
For the moment, Netflix's only competition in the content streaming space is Hulu Plus (see Weekly CineBUZZ Report - 5/30/11) and Amazon Prime (which is available on Roku, TiVo,Logitech, and on select HDTVs from Sony, Vizio, LG, Samsung, and Panasonic).
Cinemas, you need to start changing your business model. Streaming of first run movies is inevitable so you'll have to adjust to cope.
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