CINEMA EXHIBITORS BE WARNED

Cinema exhibitors should take a hard look at what is happening in the in-home entertainment area and realize that every pair of eyeballs diverted to another form of viewing entertainment is potentially a lost moviegoer.   Over the next 3-5 years there is going to be a revolution in home entertainment and one can see signs of those changes starting to take shape.

Last week, LG Electronics launched an interactive TV - The PenTouch. This TV allows users to access, work, and edit files stored on a connected PC. You can draw pictures directly on the screen by use of a special touch-sensitive stylus and incorporate them into a file or print them. The interface is intuitive and easy to navigate. The big news, however, is that for the first time, the PenTouch allows users to touch products on the screen and then instantly purchase them through specially selected retailers. Also included is a built-in slide show feature and a calendar where notes and messages can be left.
 The PenTouch TVs have a protective scratch-resistant glass screen and come with a specially designed stand that provides stability when children are using the PenTouch feature.  Being advertised as "bringing all the excitement of touch displays, PCs, and internet to the world of  TV"  LG has brought immersive and interactive technology into the living room.

The PenTouch TVs come in three models: a 50" and two 60" (one of which is 3D enabled). Their prices are a reasonable $1,099 to $2,199 complete with pens and software.

Home Theatre For Real
What you see in the photo is the Panasonic TX152 - a TV that is 12.5 feet wide.  It can be purchased today for  $400,000. But the point is these mega-sized TVs will eventually be priced so a middle class family will be able to purchase them - its  only a matter of time.  Whether or not the average living room can accommodate such a TV is mute, as all sizes will be available, and their primary purpose will be for viewing movies!

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              Cinema Consulting Services
Restructuring & Refocusing Cinemas to Address
the Impact of Immersive Home Entertainment
        Contact: EEC - entequip@aol.com
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In Home 3D Projection

Optoma 8300 HD-3D

The proliferation of 3D Projectors for consumer use is unrelenting.  In-Home 3D projectors offer mass-market pricing and top of the line features on par with Cinema Digital Projection.  The new flag-ship Optoma HD-3D 8300 w/D-Cinema DLP technology is being billed as a "full HD 1080p 3D Home Theatre Projector".  The projector offers customized picture processing for elimination of "action blur" and fine tuning of color with lens shift and auto zoom, features found in D-Cinema projectors.  With 2000 lumens and a contract ratio of 5,000:1 the 8300 raises the bar for cinema-like 3D viewing. It uses WiFi controlled active-shutter 3D glasses and is priced at under $4,500.  Question: why couldn't the 8300 or similar projectors be utilized in small cinema auditoriums running 3D BluRays ?
                                                                                                                     

                 Cinema Training Central

The One and Only Training Center Devoted to
        the Cinema Exhibition Industry
            www.cinema-training.com
      
                                                                                              


Best and Happy Movie Going !        
Jim Lavorato