Nothing puts a smile on the face of a big media mogul better than a movie franchise. Just the thought of billions from cinema box office, product placements, promotional tie-ins, BluRay sales/rentals, iTunes downloads, Netflix streamings, pay-per view, cable, and broadcast royalties, theme park possibilities, puts them in a state of utter bliss. A movie franchise is the gift that keeps on giving, and giving.
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| Jennifer Lawrence as Katniss in The Hunger Games |
My last post,
"Movie Superheros Get Facelift", discussed the comic book as the great provider of box office franchises built primarily upon the 14-35 male demo. But, lets not forget about the young (and older) adult serial novel that has been the well spring of mega blockbuster franchises - the
Harry Potter and
Twilight series quickly come to mind - that feed Hollywood's appetite for mega buck movie material. Most sought after are the serial novels that come 3 volumes or more as these offer a revenue stream that could last for decades.
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| Collins gets Bluewater'd |
Warner Bros. hit the mother lode with the J.K. Rowling's Potter novels, which run neck n' neck with
Star Wars, as the most lucrative movie franchise ever. So, the race is on to come up with the next mega dollar generating franchise. The
Hunger Games (Lionsgate) penned by Suzanne Collins - a 3 movie project with the first installment due out in March - is the most hotly anticipated film for 2012 and is expected to be a major franchise over the next several years.
Even movies based on the one-off, young adult novel are proliferating. Soon to be released:
The Invention of Hugo Cabret (Paramount) - November release - and
War Horse (DreamWorks) - December debut - are examples of this rising genre of film.
Even movies based on the one-off, young adult novel are proliferating. Soon to be released: The Invention of Hugo Cabret (Paramount) - November release - and War Horse (DreamWorks) - December debut - are examples of this rising genre of film.
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