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Monday, October 31, 2011

Movies on the Cheap?

Gift cards have become very popular - available at most all retailers for products and services.  But, a gift card recipient may (for a variety of reasons) not want or be able to redeem the card.   Not to worry, in that case, they can go to one of several websites that act as gift card clearing houses and buy and sell gift cards. The charge for this service typically averages about 15% of the value of the card - Giftcardgranny.com, giftcardrescue.com, plasticJungle.com, and Swapagift.com are several.
Well, you could have knocked me over with an anvil, when I saw AMC Theatres gift cards at a 58% discount from face value !  Hmmm, is this a good proxy for the value of cinema admissions?  Well I guess it is what the market will bear so lots of folks must feel that going to the movies is only worth half of what a major circuit is charging.

Cheers and Happy Movie Going!
Jim Lavorato

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