Gift cards have become very popular - available at most all retailers for products and services. But, a gift card recipient may (for a variety of reasons) not want or be able to redeem the card. Not to worry, in that case, they can go to one of several websites that act as gift card clearing houses and buy and sell gift cards. The charge for this service typically averages about 15% of the value of the card - Giftcardgranny.com, giftcardrescue.com, plasticJungle.com, and Swapagift.com are several.
Cheers and Happy Movie Going!