When it comes to viewing premium content, consumers have more options than ever - web TVs, PCs, tablets, game consoles, cellphones, etc. and they are using them. A new study by PriceWaterhouse Coopers (PwC) finds that traditional TV is still king with web-enabled TVs and tablets coming on strong, while Smartphones, due to their small screens and slower network connections, have limited appeal.PwC found that 58% of consumers said they spend more time viewing movies and TV shows online than they did a year ago, with the preferred device being the tablet. In a concurrent study, the Nielsen Company, reported that only 10% of mobile users watch video streams on their phones; however, mobile "views" of TV shows increased 200% in second quarter of this year.
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The study is good news for content streamers: Netflix, Hulu, Roku, Google, Apple, Amazon, and Microsoft (to name several), but bad for the social media platforms like Facebook and YouTube, as over 65% of survey respondents said they wouldn't pay anything to watch movies or TV shows via social networks. However, because we are just in the beginning stages of premium content streaming there is still opportunity for the Hollywood studios to leverage social media sites.
Overall, the PwC study indicated that consumers would rather rent than buy video-on demand because it is viewed as less expensive, and does not occupy space on their PC's hard drive. Consumers also like getting faster access to movies (now commonly available within four weeks of the theatrical release) as this rated as the most appealing feature of VOD offerings - with most consumers willing to pay an up-charge of $5 for the quicker release.
Best and Happy Movie Going !
Jim Lavorato
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