U.S. Cinema On Course For Record Breaking Year

Last year's lackluster box office has made a huge recovery and the cinema business is on track to have its biggest year ever.  Industry analysts are predicting that box office revenues will exceed $11.5 billion, and are expected to easily exceed 2013's record $10.9 billion gross.

U.S. Cinemas Gear-up for record year.

The U.S. cinema is already more than 10% above last year and a slew of blockbusters are waiting in the release wings: 'Frozen', 'Star Wars', 'Hunger Games', 'Avengers', 'Jurassic Park' to name just several.  Two mega-hits began the year: 'Fifty Shades of Grey' and 'American Sniper' and set the pace for things to come.  Even 'Sponge Bob' exceeded expectations.

January was a big deal for cinemas as it demonstrated that even winter releases can prove to be box office bruisers, as a typical January gross averages about one-half a July's take.  Studios would worry about risking an off-summer release but that scenario has changed.  Good movies generate good grosses no matter when released.  Additionally, a year-round release schedule ensures that big films don't cannibalize each other during over crowded summer debut weekends.

Outstanding sound if imperative for cinemas

An added benefit to exhibitors is that a record year will strengthen their argument for keeping the theatrical release window open as opposed to day-and-date release via streaming or pay-per-view. Cinemas are also finding ways to increase concession revenues with pricier products, improved moviegoer comfort, and outstanding presentations, unavailable in the home environment.  Several of the larger cinema circuits have tried self-serve concessions with great results as it creates impulse buying and people do not have to deal with wait-lines.

What this all means is that cinemas aren't going away any time soon, if ever.  People want to get out of their homes and get away from sitting in front of a computer or TV.  They crave an afternoon or night out at a good, clean, and inviting cinema that offers great entertainment and great concession.

Just saying,
Jim