A 'Golden' Opportunity

Cinemas should always be looking for good promotions and business enhancers. One of the best and unique promotions I've come across recently is from an independent theater client (who wished to remain anonymous) which can be implemented by any cinema - regardless of size or customer make-up.

The promotion includes running a week-long retrospective of great films starring one actor (take your pick). Along with the films comes a chance for any moviegoer an opportunity to win a 'Golden Ticket' prize.

Here's how it works: Five Golden Tickets are scattered throughout random large-sized popcorn purchases each evening during the retrospective.  One of the prizes each evening being a voucher for free popcorn for a year.  The four other winners each win a voucher that includes a free movie and large popcorn. The 'Golden Tickets' are only available in large-sized popcorn purchases.

The best part of this promotion is the use of social media. Winners and losers are urged to share their photos of the Golden Ticket experience on social media sites. Additionally, photos of all the winners and their comments are posted on the Theater's social channels.

So, think about screening a retrospective of classic, cult, or hidden gem movies.  Be creative, request moviegoers to suggest what films or actors they would like to see - remember, most films are available on disc and hook-up of a BluRay player to your D-Cinema projection system is easy.

Oh, is your cinema having a Holloween Costume Party? If not, plan one.

Jim