Movies For Grownups

On October 3rd, I posted "Boomers Find The Cinema", which spoke to the increasing cinema attendance by baby boomers and how movie exhibitors should be catering to this demographic.

It seems that Variety (the entertainment trade journal) and the AARP (American Association of Retired People) have now joined forces and are sponsoring the 'GrownUps Screening Series' of films.
The 'GrownUps Screening Series' features films for the 50+ age group and focuses on dramas with adult themes.  Each screening is followed by a Q&A session with the film's director, writers, producers, and cast members.

The AARP is a nonprofit organization with over 38 million members in the U.S all over the age of 50. The screenings will take place at the ArcLight Theater in Hollywood.

The films to be screened are those anticipated to be considered for an award during the 2017 film awards season. The screenings are open to voting industry guild members, AARP members, and special guests in the entertainment community. 'A Monster Calls', 'Loving', and 'Nocturnal Animals' are all scheduled to be screened - other films will be announced shortly.

CMG hopes that in the GrownUps Series will be available for all cinemas to exhibit in the future via either live internet connection/broadcast or hard-drive format.

Jim