Getting High On Pot Programming

PROHBTD Media, draws about 1 million visitors to its on-line cannabis inspired channel each day, and says that its programming is geared toward a mainstream audience.

Snoop & Martha on set of 'Pot Luck Dinner'

Launched in 2015, PROHBTD has a number of original content shows and is zeroing-in on getting emerging talent to do scripted and unscripted content.  Programming has a comedic bent and is sourced from all over the world. For example, an original show called 'Spanish Supper' is filmed in Barcelona and features a different weed-infused menu and stoned chef for each episode. Another show, entitled 'Edibles' is very popular, as is 'Braized & Confused' , a food and travel series.

Drake Sutton-Shearer, co-founder of PROHBTD told CMG, "In the short-term our goal is to create original content, both serious and humorous, with new talent and build around that talent, as did the Food Network. We want to build a dedicated audience so that PROHBTD will be seen 24/7 by a global audience."

Pot Programming-A Hit

Cannabis focused programming is big on the web. A channel called 'Merry Jane', co-founded by rapper Snoop Dogg, focuses on editorial content and the business and politics of pot.  'Merry Jane' produces original content for themselves and other networks, such as MTV and VH1. producing such shows as 'Martha & Snoop's Pot Luck Dinner' featuring Martha Stewart.

It is hard to gauge the future of cannabis-branded entertainment but so far there appears to be a stable and growing audience. 'Merry Jane', for example, has put considerable effort into reaching out to the professional sports community. Its 'Cannabis in Professional Sports' that aired during this year's Super Bowl highlighted the benefits of cannabis use among NFL players - was a huge success. 'Merry Jane's' claim being that pot helps with pain relief and training and is much safer than opiates and other prescription medications.

We think both PROHBTD and Merry Jane are on to something and may be toking their way to higher things.