Internet training courses, to my knowledge, have not been 'sold' at cinemas. However, that opportunity may be possible with MasterClass. MasterClass is an educational platform that offers affordable online courses. Each class is 2-5 hours long but can be split into two or more sessions.MasterClass offers courses starring celebrities and other known professionals. With 16 courses now on its roster, MasterClass plans on doubling that number in 2017. The current courses include: Acting w/ Kevin Spacey and Dustin Hoffman, Film-making w/Werner Herzog, Screenwriting w/Aaron Sorkin, Cooking w/Gordon Ramsey, Singing w/Christina Aquilera, Country Music w/Reba McEntire, and Tennis w/Serena Williams. These on-line courses cost $90 to view.
CEO and co-founder of MasterClass, David Rogien tole CMG, "Its been greatly received, much better then our expectations. We're delivering on our mission to provide knowledge from the world's great Masters to everyone."
From CMG's perspective MasterClass offers a great opportunity for cinemas, especially smaller, independent exhibitors. Although available on the internet, the camaraderie of viewing and discussing the courses with others is a clear benefit and a cinema is the perfect venue. MasterClass is the exact revenue enhancer a cinema could benefit from.
Cinemas should contact MasterClass to see if a financial arrangement can be worked-out. www.support@masterclass.com or 855-981-8208.
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