Popular Posts

Tuesday, May 16, 2017

The End of Paid TV

Cable TV is dying and this time it's for real. Consumers have finally realized that they don't need 200+ channels - most of which they never view.  Now, only content on-line streamers, such as Hulu, which offers 30+ TV channels for only $40 per month, are needed to satisfy the average TV watcher.
Cable TV going the way of the dinosaur 

With over 6 million TV cable/satellite users which have "cut their cable" since 2014 the numbers are now to big to ignore and cable company stocks have suffered big time as pay TV's best days are probably behind it.

Cable TV is going the way of the dinosaurs and no longer can cable or satellite providers relie on 'big bundle' services with associated 'big' fees.  Netflix streams 250 million hours of content per day, while YouTube users consume 1 billion hours of content on a daily basis. To counter this, cable TV operators are beginning to offer 'skinny' bundles of service for less money, but it is too little too late.

More and more consumers feel they don't need cable TV to satisfy there home entertainment demands and are totally fine with on-line subscription services which are becoming more TV-like each day.

On-line heavy weights Amazon, Facebook, Google, and Apple are all on board with offering first-rate content, as is Netflix.  Hulu and YouTube are but two others offering TV rebroadcasts and original content as well. Apple sees the downfall of pay TV as its gain, "Where cord-cutting has been happening on some kind of basis, we think it's accelerating massively.  The trajectory is under debate, but we are going to play in this space", stated Tim Cook, Apple CEO.

CMG agrees - it's only a matter of time before cable and satellite TV operators drastically change their business models to survive.  You are going to see much smaller monthly cable bills, fewer, but viewer selected, channels, and many more cord cutters.

No comments:

Post a Comment