What We View During The Day
Netflix just completed a six month analysis which studied the viewing patterns in 22 countries - showing that audiences worldwide view comedies, dramas, thrillers, and documentary shows during specific times each day.
The study found that viewing preferences change as the day goes on. People prefer comedies in the morning, dramas during midday, thrillers in evening primetime, comedies (again) in late-night, and documentaries in the wee-hours.
As more and more viewers free themselves from the shackles of cable and broadcast TV schedules their choice of what and when to view movies and shows varies greatly by country and time of day.
The study found that viewers start the day with comedies. At 6am they are 14% more likely to watch a comedy vs. any other genre. By noon thru 2pm they favor dramas by 47%. During the evening the trend shifts again, and by 9pm thrillers are the content of choice. By 11pm, viewers swing back to comedies, and from 1am to 6am documentaries are most popular.
The study also found that peak viewing periods vary by country. For example, primetime in India is 5pm while in Argentina it is 10pm (that goes for Mexico and Singapore as well). Japan is the only country where Tuesday is the highest viewing day of the week, while Brazil boasts the highest lunch-time binge viewing of any country. Netflix based the analysis on six months of content data by 77 million subscribers in 22 countries.
Could this data be used by cinemas? Should cinemas be screening comedies during the early hours of the day and switch to dramas in the afternoon and thrillers in the evening. It is worth a look-see.
The World of Avatar Opens
Last Wednesday, Pandora: World of Avatar officially opened within Disney Land, in Orlando, Florida. Both Bob Iger, CEO of Disney and James Cameron the creator of the world of Avatar were on hand for the opening.
Inspired by the blockbuster movie, 'Avatar', the new attraction is the largest in Disney's history. Iger commented, "At Disney we have a 'how did they do that' standard. I can't think of a better example of that than what we're standing in front of right now." The 'avatar park' has floating mountains and uses advanced technology to create a one-of-a-kind theme park experience. Iger and Cameron thanked the "imagineers" who conceived and executed the project.
In addition to the floating mountains, are a first person 3D ride called Avatar Flight of Passage, a ride that takes you through a bioluminescent forest,called Na'vi River Journey, and the exotic Valley of Mo'ara. Disney wants park-goers to have an emotional experience by entering a world that will astonish and delight and it sounds like they did just that.
Google To Buy MGM?
David Krane, the head of Google Ventures, the arm of Google that invests and purchases various companies, was last week appointed to MGM's Board of Directors.
The privately held MGM recently reported substantial declines in both revenue and earning and it appears that the studio needs more money to ensure it has viable content in the future - and certainly Google can provide this.
The purchase of MGM makes sense for Google as it provides a functioning movie studio with a formidable archive and great cache. MGM would be a prudent purchase for Google and fit into its strategy of delivering high quality content as it completes with the likes of Amazon, Netflix, and Apple.
CMG predicts Google will invest funds (if not purchase outright) MGM in the near future.