|Media: all things, for all people, all the time|
AT&T purchased DirectTV in 2015 and is now awaiting regulatory approval for its acquisition of Time Warner. That purchase would provide AT&T the Warner Bros. studio, HBO, and CNN, among other digital content providers. This is the new media landscape - and telecoms, like tech companies, want in on the action and profits.
AT&T's Mobility Entertainment Group, is spearheading its foray into mass media and according to Dave Christopher, its Head, "there's this big convergence going on between telecom and media and we believe the opportunity to create new and great experiences for customers going forward."
CMG believes that there is no one-size-fits all in the entertainment sector. Investment, acquisition, and merger across the media landscape is required to meet the wide variety of consumer needs - from movies at cinemas to sports on your wristwatch. Having solutions for different customers is the name of the game for media giants: movies, streaming, social outlets, and mobile distribution are all on the agenda. All will be important to serve-up and fill the voracious appetite for entertainment that is now global in nature.