HORROR - The Genre of NOW

Horror may save the Cinema

Horror films are the truest example of escapism because unlike rom-coms, musicals, message dramas, historical pieces or even, high-impact action movies, horror as escapism reflects the traumatic times that are NOW.

Artificial terror is what the current moviegoer may be hankering. 'IT' may reflect the mood of the times - serving up oodles of fear and trepidation. A real symbol of the NOW, horror impacts all of us. Real or made-up it reveals a distorted, but related look into humanity as it now exists.

Horror films have always been known for their low risk/high return potential. With broad demographics and simplistic storylines the horror genre is about to save Hollywood and the cinema exhibition business. Easily adopted to sequels and reboots, horror has box office power.

As President Trump lamented during the campaign, "Make American Great Again", horror may be just what the local cinema needs to be great again.  Like America, horror movies are filled with baked-in fear and terror but in a perverse way are nostalgic and familiar.

So, go to the local cinema and scream, scream a lot for more horror.

Stay in touch,
Jim  Lavorato