|MOVA System best for facial recognition|
Keep in mind that copyright laws in the U.S. protect original works of authorship while trademarks protect words, phrases, and designs that identify the source of goods and services.
Judge Tigar ruled that Disney and Fox's use of the MOVA system trademark made in movie credits lead viewers to believe that Rearden endorsed the movie - which it did not! The Court further stipulated that the MOVA system (used in the making of blockbusters, such as 'Guardians of the Galaxy', 'Deadpool', 'Beauty and the Beast', 'Fantastic Four', 'Terminator: Genisys', and many others) without Rearden's permission or endorsement. This is a big problem for the studios. The defending studios stated that they would be appealing the verdict.
We will see more of this type of law suit in the future as more and more of movie production uses simulated scenes and digital programming made outside of Hollywood's control