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Wednesday, February 21, 2018

2018 Off To A Great Start

Living up to all of its hype, 'Black Panther' grossed an astounding $340m in N. American over the 4 day, President's Day Holiday weekend.
Starting 2018 Off Right

The movie carries a $200m production cost and an additional $85m in marketing so Disney/Marvel always considered it a tent-pole title - but they didn't expect the grosses the 'Panther' generated (its total gate for the weekend was over $430 globally). The movie will have good legs and carry exceptional grosses over the next several weeks.

The best news, it pushed 2018's YTD domestic gross (at $1.65b) up 6.9% over 2017's performance - not bad and we're not even through February.

The concept of a 'Black Panther' movie was originally touted by Wesley Snipes in 1992 but the project never got traction and Snipes then moved on to the 'Blade' and sequels.

Disney/Marvel was smart in marketing 'Black Panther' as pre-release they had partnered-up with the NFL, Lexus, PepsiCo, Unilever, the NBA and others. Special trailers were even produced for the Chinese market.  The movie has averaged an approval rating of 8.3 out of 10 and there were over 560 thousand Tweets on day one of release, twice the number that 'The Last Jedi' garnered. There are already several sequels planned.

So, as predicted in these pages, 2018 looks like it's shaping-up to be a stellar year.

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