Cinemas as Wedding Destinations

Saying 'I DOs' at the Alamo Cinema - 'Star Wars' style

Whatever gets butts into seats. Your cinema as wedding chapel.

At least that is what the Alamo Drafthouse movie chain recently did with two 'Star Wars' themed wedding ceremonies at their cinema in Austin, TX.

It seems both couples have viewed 'Star Wars' films over the years at the Alamo - so the thought was to celebrate their fandom and love with an exchange of vows at the cinema.

Certainly not in the cards for most CMG readers, but it did get people into the cinema (which also catered the events). The weddings featured mini Oscar place cards, macaroons instead of cake, and a special screening of  'Spaceballs'.

It appears that Alamo has discovered a new, be it off-beat, revenue stream by being offering wedding planning and related services - including receptions, rehearsal dinners, and post-wedding to-dos.

Whatever it takes,

Jim Lavorato
Founder, Entertainment Equipment Corp.