The October box office was a bust! Was it not for Taylor Swift with a little help from Scorsese's 'Flower Moon', there would have been empty movie theaters.
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| No blockbusters this year...but |
Which begs the question. Will the '23 holiday movie season be a no-show. There already exists big-time angst on the part of exhibitors. The SAG strike is the obvious culprit for exhibitors' woes, but through October the box office totaled $7.5 billion, which is 22% above last year's performance - projections are for a $9 billion year total. Not bad considering the impact of the strike.
There appears to be no films on the holiday roster that would be potential tentpoles, but there are some bright spots. "The Marvels" will release next month as will "The Ballad of Songbirds and Snakes" ("The Hunger Games" prequel). Family-friendly, Turkey Day releases also include: "Trolls Band Together" and the musical, "Wish".
December 1st, debuts Beyonce's, Taylor Swift cloned, concert, "Renaissance". It appears that these concert films may start a trend, and their low production costs make good bank for the performer and cinemas.
Other content that could bring in additional box office are "Aquaman and the Lost Kingdom", "Wonka", and "The Color Purple".
I think the holiday box office will be OK, not a disaster but not stellar.
Jim Lavorato, Entertainment Equipment Corp.
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