In the wake of the Writers' and Actors' union strikes why wouldn't one think that the content streaming providers would gather and form their own alliance...and this is just what they did.
This past Monday, a new trade group was formed, the Streaming Innovation Alliance (SNA) which bring together the likes of: Netflix, Disney, Warner Bros., Paramount, Discovery+, MotorTrend+, Peacock, Pluto TV, Telemundo, BET+, and more.
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| Prime movers of the SIA |
The SNA mission is to promote their interests to politicians and government entities (Washington speak for lobbing group) and marks the first time competing streaming providers have banded together. SNA will advocate for federal and state policies that builds on a very strong pro-consumer market for streaming content.
In a recent Neilsen poll, content streaming has overtaken broadcast and cable programming in viewership, and it continues to grab market share. Also on the SIA agenda is the issue of Net Neutrality, which the Biden Administration has recently brought back as a topic to be investigated by the FCC.
According to a statement issued by the SNA, "streaming provides great value, vast programming choices, and unprecedented options for consumers. We will be working to ensure that federal and state policy propels this incredible innovation forward - and doesn't undermine the value and diversity consumers are enjoying today."
The statement went on the say that streaming services bring relevant stories and options to historically underserved communities, and any policies that drags down streaming would turn back the clock on this vital progress.
To prove their point, SIA released results of the Neilsen poll which found that 70% of registered voters view streaming services "favorably" or "very favorably", with results even higher among young voters.
By: Jim Lavorato, Entertainment Equipment Corp. EECcinema.com
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