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Tuesday, October 29, 2024

AI's Impact on Filmmaking

 

There is no doubt that AI will be transformative throughout all facets of what we do in the future, and that includes the cinema. Many in the film industry are adamantly against its use, while others say they must embrace it. One thing is clear, AI is a technological advance and its use is inevitable.

Streaming is still impacting the filmmaking business model, and, like AI, it is a blessing and a curse. I favor the big screen over the TV screen every time I want an immerse entertainment experience. Having said that, there is no denying the positive impact streaming has had on expanding the amount of viewing content across all genres. Every filmmaker wants to make big screen releases but that just cannot happen given the time and budget a full-length feature requires.

The question often raised by pundits in the movie industry, "Is the cinema losing its identity and will people abandon the cinema altogether? I say no, not any time soon, if ever. From its inception, the cinema has been evolving, collapsing, building, and redefining itself. The future of the cinema has always been the creative types developing fresh, unique stories about characters and worlds we cannot imagine.

So, it's not time to close the curtain on the cinema, and in fact, I believe AI maybe the catalyst that pushes the cinema into new and unchartered entertainment experiences. 

By: Jim Lavorato

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