Mattel, the maker of Barbie and Fisher-Price toys is producing a film about the stereoscopic image device, 'View-Master'.
The film will be a live action production with Sony Pictures and Escape Artists helming the project along with Mattel's in-house TV and film staff.
First developed in 1939, Mattel describes the View-Master as a generational toy that took users all over the world with its 3D images.
What the movie is about and how it will entice audiences is yet to be determined. Mattel will only say, in promotional material, that it will be "a four-quadrant family adventure." I'm not sure what that means.
As of now, the movie will be called 'View-Master' but has no formal production schedule. Mattel does have a long list of films and TV shows based on its vast toy portfolio - its most famous being 'Barbie" which grossed $1.4 billion globally.
I had a View-Master as a child. I'd slide in the picture wheel with images of far-off places and clicked on the switch to advance the wheel. I believe there were 20 images per wheel. It was great fun.
By: Jim Lavorato
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