Consumers have shifted away from purchasing DVDs to rental and in the home video rental arena - Netflix and RedBox are the only games in town. Both companies saw an opportunity to provide more convenient and less-expensive ways for consumers to rent movies and both have benefited mightily. Movie rental stores like Movie Gallery and Hollywood Video have closed, and Blockbuster is struggling to stay afloat. But the future in home movie viewing is all about internet downloads and streaming, and when it comes to internet distribution Netflix and RedBox (which both have movie streaming initiatives) will face heavy competition from the likes of Amazon, AT&T, Google, and Microsoft to just name several.
I expect physical DVDs to be around for some time but there will be a continuous shift to movies delivered via broadband internet streaming.
So the movie industry is changing and every movie exhibitor should be thinking about the future and making plans now to confront the opportunities and uncertainties the future will bring.
Monday, September 13, 2010
Friday, September 10, 2010
MOVIES RIDING HIGH ON 3D
With a boost from a lackluster economy - as people seek affordable distraction from their financial worries - movie exhibition and home videos are doing well.
A quick look over the shoulder tells us that the global boxoffice hit an all-time high of $29.9 billion in 2009 - up 7.6%. The U.S./Canada market accounted for $10.6 billion of the total, up 10% over '08, while the international B.O. hit $19.3b.
Dig deeper and you find that in 2009 3D films accounted for 11% of the total U.S. boxoffice - compared with just 2% in 2008. Twenty 3D films were released in '09 compared with only eight in '08. Exhibitors, overall, net a 20% profit margin on 2D movies but 30% on 3D. So, exhibitors continue to convert screens to 3D - both digital or on-film systems.
The question becomes - "will there be 3D fatigue"? Will the public tire of too many 3D releases? Well, as always, it all boils down to quality of product - good 3D films will bring in lots of moviegoers. A good test will be "Harry Potter" and the "Tron Legacy" - both would probably be very good 2D earners but in 3D they should be huge smash hits.
With over 40 3D films scheduled for release in 2011 the 3D craze will continue to drive the boxoffice higher even with the huge success of "Avatar" and "Alice In Wonderland" at the beginning of '09.
Look for continued price reductions for both D-Cinema and 3D systems alike.
A quick look over the shoulder tells us that the global boxoffice hit an all-time high of $29.9 billion in 2009 - up 7.6%. The U.S./Canada market accounted for $10.6 billion of the total, up 10% over '08, while the international B.O. hit $19.3b.
Dig deeper and you find that in 2009 3D films accounted for 11% of the total U.S. boxoffice - compared with just 2% in 2008. Twenty 3D films were released in '09 compared with only eight in '08. Exhibitors, overall, net a 20% profit margin on 2D movies but 30% on 3D. So, exhibitors continue to convert screens to 3D - both digital or on-film systems.
The question becomes - "will there be 3D fatigue"? Will the public tire of too many 3D releases? Well, as always, it all boils down to quality of product - good 3D films will bring in lots of moviegoers. A good test will be "Harry Potter" and the "Tron Legacy" - both would probably be very good 2D earners but in 3D they should be huge smash hits.
With over 40 3D films scheduled for release in 2011 the 3D craze will continue to drive the boxoffice higher even with the huge success of "Avatar" and "Alice In Wonderland" at the beginning of '09.
Look for continued price reductions for both D-Cinema and 3D systems alike.
Thursday, September 09, 2010
CTC TRAINING - NOW MORE IMPORTANT THAN EVER
The movie industry is in a major transition phase as both exhibitors and distributors face new and challenging changes. Some of these challenges require proactive initiatives, others are out of their control - all must be planned for.
Exhibitors must decide to invest in 3D or not - be it digital or on-film. Either way - exhibitors must get the best information and training available - not only in their 3D decision but in dealing with the coming competition from digital streaming of movies to a cache of consumer electronic devices unimagined just a few years ago.
CTC provides exhibitors informed and unbiased training using the most up-to-date information. For example, during the upcoming September training week (9/20 - 9/24) all of the training programs will address the 3D issue in some way.
It is not too late to register for a September course - email us right NOW!
Exhibitors must decide to invest in 3D or not - be it digital or on-film. Either way - exhibitors must get the best information and training available - not only in their 3D decision but in dealing with the coming competition from digital streaming of movies to a cache of consumer electronic devices unimagined just a few years ago.
CTC provides exhibitors informed and unbiased training using the most up-to-date information. For example, during the upcoming September training week (9/20 - 9/24) all of the training programs will address the 3D issue in some way.
It is not too late to register for a September course - email us right NOW!
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