The term SmartTV refers not to hardware or specific devices but to the overall experience of viewing internet delivered content.
Cinema was the first screen. Television the second. SmartTV the third, fourth, fifth and so on. In the future, consumers will expect to access entertainment content the way they now use a search engine and be able to view that content anywhere on a variety of devices. And, make no mistake, content providers, particularly the media giants, will deliver what consumers embrace for only in that way can they truely maximize revenues and viewership.
Cinemas will have to differentiate to survive; otherwise, they will morph into venues where only high-impact or animated blockbusters are viewed - we are already seeing evidence of this trend.
" But, that's all talk " you say. So, over the next few weeks I'll devulge what I think a successful cinema will have to look like in 5 years. What a cinema must do to adapt, what equipment will be required, and what to do to keep attendance up.
Best and Happy Movie Going
Jim Lavorato
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