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| Pulp, a first in Xbox distribution |
Pulp, an independent British movie, will make it debut and be the first film distributed solely through Microsoft's Xbox gaming console - bypassing cinemas and other distribution outlets.
Pulp, a crime drama about the comic book industry, will be available exclusively to Xbox users and Microsoft says, it will not be a one-off but the first of many films they intend to distribute in this manner. Says Pulp's creator, Adam Hamdy, "For an indie film like Pulp, that doesn't have any bankable stars, it's a challenge getting distribution from a studio". Microsoft, however, is eager to fill the studio's role. Pav Bhardwaj, Product Manager for Xbox Live says, "It's a great fit. The film is really well aligned with our audience. All our audience like that sort and type of film and it's great to support British talent."
Microsoft knows just how important a consumer's living room is for entertainment, so they believe it's a win/win for them and the film's creator/owner to distribute it through Xbox. You will see more and more of this type of innovative movie development and distribution in the coming months.
Pulp is not a film for everyone but it does fit the Xbox user profile and it will do very well at the 'virtual boxoffice'.
Best,
Jim Lavorato
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