CINEMA BuzzFEED - 14 November 2013

Cinema Ads Beat Out TV

Taco Bell Bets on In-cinema Ads

The Cinema Advertising Council recently released independently derived data that showed in-cinema advertisements beat out both broadcast and cable TV in sales response and audience product recognition. The two major cinema ad networks - ScreenVision and NCM MediaNetworks - view this data as huge support for their claims that in-cinema ads, for the same product, are more effective than TV.

Last month, spurred on by the data, ScreenVision  inked a deal with Nielsen Ratings, giving ScreenVision access to data that can be used to support demographic guarantees to large advertising clients.  The data, compiled by Nielsen's Cinema Audience Measurement Service, is widely recognized within the ad industry as valid for verification if ads are reaching their target audiences.

In its contracts with advertising clients, ScreenVision guarantees a certain level of audience response and recognition. Clients include: Taco Bell and ConAgra (Hunt's, SwissMiss, Peter Pan, and ReddiWhip brands- to name several).


Manga Master Returns

The Godfather of the Japanese animation world, Hayao Miyazaki, has come out of retirement to pen a new series of Manga comics and films.  Miyazaki is reported to be working on a new samurai-themed magna series set in Japan's "Warring States" period which has movie franchise potential.

If you are at all a reader of Manga, you know of Miyazaki.  The 72 year old film maker authored and directed the animation masterpieces "Spirited Away" (for which he won an Oscar) and the famous and widely acclaimed "Howl's Moving Castle", and  it appears he may be up for another Oscar nomination in 2014 for his "The Wind Rises" book and film.

Miyazaki's return to the genre is great news for Manga fans and if you have never read a Manga novel, do so! Like fiction novels, Manga has something to offer every taste.

Under The Radar

If you haven't seen the movie 'Layer Cake', do so - it is one of my favorite films. Released in 2001, it is based on a novel, by J.J. Connolly, which depicts the social strata of the British criminal underworld, and is so fast paced it's hard to keep up with the interplay of the actors and the plot. 'Layer Cake' has become a cult classic of sorts, and now a sequel - 'Viva La Madness' (also penned by J.J. Connolly) is in the works with the starring role to be played by Jason Statham.

Statham is what I term - 'an under-the-radar movie star'. Slowly, quietly he has built a solid reputation and body of work playing in both hard-edged and comedic films. From 'The Transporter' franchise, to the much acclaimed dark comedy/thriller 'Snatch', to the voice of Tybait in the children's animated classic 'Gnomes & Juliet'.  Statham (46) has had a pretty fair acting career and 'Viva La Madness' (published in 2011) will provide him an opportunity to play in a really good and gritty crime story that he is so good at. 

Statham, and his production partner, Steve Chasman bought the rights to Connolly's novel and are now in the process of Director selection.  Jason has completed 37 major movies, the latest, 'Homefront' co-starring James Franco will be released this month. He has 3 films in postproduction: 'Heat', 'Expendables 3', and the very anticipated comedy, 'Susan Cooper' which co-stars Melissa McCarthy, and one film currently in production: 'Fast & Furious 7'.  Good luck with 'Viva La Madness", Jason.

Best
Jim Lavorato