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| Women a Force in Films |
In a boxoffice battle last week, the girls came out swinging and beat-down the gents in a no-holds barred bout. 'Pitch Perfect 2' - representing the growing power of the female moviegoer - grossed $70.3 million, while 'Mad Max: Fury Road' - the male-centric film - garnered only $44.4 million.
Women, one could argue, have been underrated as a bloc when it comes to moviegoing. but this notion is changing. The audience for 'Pitch Perfect 2' was 75% women and outscored its older sister, 'Pitch Perfect' (released in 2012) which grossed a total boxoffice of $80.8 million over its entire run. Thing is, 'Pitch Perfect's' VOD and DVD sales were huge prompting Universal to move forward with the sequel. The film also had a mega soundtrack hit with the Barden Bellas, the 'Pitch's' singing group.
Making matters worse for the guys is that 'Mad Max' cost $150 million, while 'Pitch Perfect 2' costs only $29 million to produce. However, coming into the Memorial Day weekend the 'Max' should perform well, and we'll see if the girls can sustain their winning streak.
The performance of 'Pitch Perfect 2' coincided with remarks made by actress, Salma Hayek, at Cannes this week. Saying that women have been ignored by the studios and industry in general. "The only kind of movie where women make more than men is the porno industry" cried Hayek. "They don't see us as a powerful force." Well, this may all be changing as women dominated films kill at the boxoffice.
Films by and about women are now having huge boxoffice success. Hayek also remarked about missing out on roles because male stars get the right to veto female co-stars - but women don't get the same right. Additionally, since the Sony Studio's computer hack of last year, we now know that women lead or co-lead actors don't get the same money as men.
The battle of the sexes in movies will continue and I'm betting my money on the fairer sex.
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